Wild Card Entries
Over the last three months agencies, clients and individuals have been battling it out to win a place in the London Grand Prix. The voting has now ended and the ad generating the highest number of votes is the Prostate Cancer Charity with the 'Sorry, must dash...' creative. They will now be entered into the London Grand Prix where they will go head to head with top London agencies.
of vote
Souk - Horses
Designer Comment: Credits: Creative director: Claus Larsen- Creative team: Sean Cullen and Peter Higgins- Designer: Simone Bourgeois
Many people in London are not aware of how close they are to race events. The British Horseracing Association wanted to promote that there are plenty of racecourses within easy reach of the Capital.
Currently this entry has votes
To make sure your favourite wins come back tomorrow and vote again! In fact why not send it round to all your friends and get them voting as well?
Who won? It's all here.
When each agency has taken their turn on the streets the winning creative will automatically be entered into the Grand Prix.
This is when the competition really gets started as the agencies go head to head to win the 2009 London Creative Challenge. The winning ad is in your hands. The vote off will see each creative take to the streets for the last time and voting taking place right here!
This is when the competition really gets started as the winners take to the streets of London for the very last time, joined by the winner from the Wild Card and Regional Creative Challenge. The public vote will determine the top four designs with our panel of creative experts selecting the overall winner of the London Creative Challenge 2009.
Want to be there on the night? Email Laura to request an invite. Just say how many people you want to come along, a contact name and number and the name of your company and you will get put on the guest list!
If you have any questions about the UK Creative Challenge, please contact Laura Wilson
CBS Outdoor reserve the right to remove from this site what they deem to be unfounded or inappropriate comments.
Happy Voting!
KonstantinMiller | 06 July 2009
Hi! I like your srticle and I would like very much to read some more information on this issue. Will you post some more?
Helen | 29 June 2009
I don't think the people are painted on, it's just so you get the idea straight away, and I can always see people on the top deck of buses so don't understand what that Neill is on about!!
Neill | 29 June 2009
Would the extra window vinyls of the 'grannies' be allowed? ? afterall this is a T-side competition not a vehicle wrap comp... and because of the obvious window tinting of the top deck, any real people sitting in the seats wouldn't show through enough to make the joke work, they would be lost in darkness. Pedantic, yes... petty, maybe... but everyone else is sticking to the same rules. Nice idea, badly thought through.
Kat | 22 June 2009
This is a competition for the best creative ad not the best charity. I have voted for SOUK's ad because in my opinion it is the most impactful and visually effective. It's a shame that charities are getting all the sympathy votes. I'm not saying that the charities aren't fighting for a great cause but that shouldn't cloud what the competition is about.
Salih Aziz | 22 June 2009
The adv. on the bus seems to you to be for competition and nothing else but when you discover the impact of mines and UXO on thousands of people and animals, you realize that there is a need to vote to fight that nightmare. Your vote destroys hundreds of mines, what are you waiting for, vote today, ??. vote now.
John graham | 19 June 2009
The use of the extra pics on the top row are inventive and eye-catching! Well done!
Angela | 16 June 2009
I think this is a fab idea! Thought the way the grannies sitting on the horses was funny! It def promotes the fact that racecourses are closer than you think!
tess | 16 June 2009
This is great. I wouldn't mind waiting for the bus.
Sarah | 15 June 2009
What a good idea- it made me laugh out loud! Wel done guys!
Danielle | 15 June 2009
I love this ad! Think it's a top idea- very effective!
Paul | 11 June 2009
As a regular attender of race meetings and seeing attendances dwindle in recent yeasrs, I think this an excellent advert. Hope it works to encourage more people to attend.
Congrats to Souk.
Chris | 10 June 2009
Is that HM the Queen sat at the front? she loves horse racing and lives in London, neigh surely not!
Steve | 10 June 2009
Well this ad is certainly riding to a place on the winners podium. Neigh-ver mind to the rest!
Kat | 08 June 2009
Brilliant ad, so effective!!
Nobby | 08 June 2009
I should imagine that the creative team had many hurdles to overcome in getting this agreed by the client and no doubt were reigned in. Were they up furlong? ...It should win by a short head.
Helen | 03 June 2009
Best ad on here by a mile! It's the only one that uses the media in a clever and effective way. Buses aren't static so you need something that draws you in quickly which this ones does. Plus it makes you laugh so a definite winner for me!!
David.. | 03 June 2009
This one is class, probably the only one that actually made me laugh, which is the sign of a good advert! I laughed so much it made me 'horse'..
Ryan | 02 June 2009
I think this one is great, I lol'd at the Shreddies-style grannies :) I think it shows more initiative than a lot of the other entries! plus - its fun, well done
Georgina | 01 June 2009
Wow, I love it. I think the Designer did a great job!
Edward | 01 June 2009
Great use of the media.
Christine | 30 May 2009
what a great idea, the picture on the side of the bus made me laugh, it could be anybody sat there.