Wild Card Entries
Over the last three months agencies, clients and individuals have been battling it out to win a place in the London Grand Prix. The voting has now ended and the ad generating the highest number of votes is the Prostate Cancer Charity with the 'Sorry, must dash...' creative. They will now be entered into the London Grand Prix where they will go head to head with top London agencies.
of vote
the late night salon - Blacks - Our District Line
Designer Comment: toria jaymes and paul kardasz
This creative route really looks at the audience of commuters going about their daily business of going to work in dreary and grey London. With a simple play on words, suggesting that the Blacks district line is far more appealing than the other district line on London's famous underground. The Blacks district line being more of a Peak district line! The message will be seen at a time of the year when commuters will be looking to do things with their weekends, savouring every last one, so not only does the creative suggest that they head to the hills, but also associates the brand and products (in this case a walking jacket) with the weekend excursion. There is also a secondary more subliminal message in the creative as well, which quite simply points to their product range. Our District line (of clothing) with a strong product shot. An execution that uses the association of London transport and marries it seamlessly with brand and product.
Currently this entry has votes
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Who won? It's all here.
When each agency has taken their turn on the streets the winning creative will automatically be entered into the Grand Prix.
This is when the competition really gets started as the agencies go head to head to win the 2009 London Creative Challenge. The winning ad is in your hands. The vote off will see each creative take to the streets for the last time and voting taking place right here!
This is when the competition really gets started as the winners take to the streets of London for the very last time, joined by the winner from the Wild Card and Regional Creative Challenge. The public vote will determine the top four designs with our panel of creative experts selecting the overall winner of the London Creative Challenge 2009.
Want to be there on the night? Email Laura to request an invite. Just say how many people you want to come along, a contact name and number and the name of your company and you will get put on the guest list!
If you have any questions about the UK Creative Challenge, please contact Laura Wilson
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Happy Voting!
zoe | 25 May 2009
This advert includes clear product placement, it has shots of the peak district which supports the brand image of Blacks which is reknowned for outdoor equipment/ clothing. The use of the phrase "district line" is used to appeal specifically to a london based audience but the message is incredibly clear & fits with the image of the company..
agency x | 15 May 2009
good work guys - it gets me!
ben | 11 May 2009
Very, very, poor.
J.D. | 09 May 2009
Message does'nt come across. Creative my food!
eh | 08 May 2009
Love this design - it can be interpreted in so many ways - its a play on words.... who said anything about the underground - it's great and makes you walk away questioning which is the real meaning behind - good work guys!
NH | 07 May 2009
On the tube maybe but it just doesn't work here at all. There's also a touch of "menacing hoody" about the ad.
Shauny G | 06 May 2009
VOTED!
Mark | 06 May 2009
agreed. seems like using the copy was too gooder opportunity to miss for them, but as such, it doesnt make sense on the bus. sorry guys.
K Price | 06 May 2009
I get the play on words re: district line but surely this would work better on the underground?
craig Paterson | 06 May 2009
Voting purely on a creative stance, I see this as the strongest by far. clearlandmines.org is a charity, of coarse you are drawn to vote for them, and my sincerely feelings go out to all that are involved with this charity and the good work they provide, but there pitch is simply ? clearlandmines.org ?. I thought this was a competition for creative?s to show there worth !!!!