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Over the last three months agencies, clients and individuals have been battling it out to win a place in the London Grand Prix. The voting has now ended and the ad generating the highest number of votes is the Prostate Cancer Charity with the 'Sorry, must dash...' creative. They will now be entered into the London Grand Prix where they will go head to head with top London agencies.


4%
of vote
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Daniel Coppock & Adam Wilkinson - Dulux Once - 'Once is enough'

Designer Comment: Daniel Coppock & Adam Wilkinson

This advert for Dulux Once uses London busses and their iconic colour as an ambient platform to promote the message that one coat. one product, and one brand is all you need for any painting project.

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Comments

Comment

Johnny | 29 June 2009

Well done for being the highest voted creative ad that hasn't exploited the will of people to support a charity or the 'awww' factor. nice work!


Comment

Bill Brown jr | 03 June 2009

Hi, good post. I have been wondering about this issue,so thanks for posting. I?ll definitely be coming back


Comment

ApplyCreditCards | 28 May 2009

Hi, good post. I have been wondering about this issue,so thanks for posting. I?ll definitely be coming back to your site.


Comment

J.D. | 12 May 2009

Too simple an idea. Won't catch the eye I reckon


Comment

Vicky | 16 April 2009

I thinkt he ad looks catchy and is a nice idea, however, from a consumer point of view: a) the bus would have needed more than one coat! and b) i agree that the two reds probably wouldn't be the same colour which would only be dissapointing to the ad designers!


Comment

jam | 15 April 2009

See bestadsontv.com/outdoor_details.php?id=19783
Similar?


Comment

T | 30 March 2009

Dear N, I understand that but I feel it's a shame to advertise a bad product....!!!!!


Comment

N | 21 March 2009

Negative comments with no constructive content indicate a weakness of the person making them!


Comment

The General | 21 March 2009

You'd never match the pantone red of the bus with digital print... So it wouldn't work!?


Comment

N | 14 March 2009

Dear T, it is not the product that is being judged - it is the design! The design is sophisticated, classy and gets my vote. Well done guys!


Comment

T | 13 March 2009

I have used Dulux Once, and it took TWO coats................................


Comment

supasue | 09 March 2009

really effective, well done & good luck.


Comment

Random1 | 09 March 2009

odd.


Comment

Louise | 07 March 2009

Well Done! By far the best ad - Good Luck!!


Comment

Nick | 07 March 2009

Everyone loves it!


Comment

Neil | 07 March 2009

Great job!


Comment

Marianne | 06 March 2009

What matters is whether the design promotes the product and makes it sell - yours outclasses the others in all aspects! I shall be looking out for you boys in the future.


Comment

ange | 06 March 2009

short & sweet! goes instantly to the point and catches attention, which is what its all about! ! ! ! ! well done, hope you win, you deserve it!


Comment

Kathy | 05 March 2009

This is good. It is short, precise and to the point. As an advertising medium it is easy to 'get'- you deserve a shot at the big boys!


Comment

Paula | 05 March 2009

Really clever idea. Well done.


Comment

Rakesh | 05 March 2009

I came across this competition in Campaign so thought I'd check it out. I really like the way you have exploited the red paint medium of the bus and extended it into your design to enhance the message. This is what ambient advertising is all about... finding new ways for the design to interact with its environment and I think this hits the nail on the head! Well done!


Comment

Simon | 05 March 2009

:-)
Sorry but i couldnt resist. Last comment on this, promise.

Mark - Quote 1
"But how can you rely upon an agency/designer that can not spell basic English and has no concept of either punctuation or grammar."

Mark - Quote 2
"Few would have picked up on proofreading, despite over twenty-five years in print I make no claim to perfection or even pretty fair.
I do think this ad. is pretty decent. Just not a match for something from small outfit such as 'The Art Of Animals '.

Is not the sub text here is debate and discussion upon what is and is not perception of [best] advertising ?"

Brilliant. Enough said. haha.
Dulux to win, and having looked at the Art of Animals comments i'm really surprised these guys have resisted the urge needlessly criticize your 'work' as you have theirs.
well done lads.

p.s. Designer comments are not copy. lol


Comment

Mark | 04 March 2009

Fair comment James.
Glad I made you laugh. We need more of that.
Few would have picked up on proofreading, despite over twenty-five years in print I make no claim to perfection or even pretty fair.
I do think this ad. is pretty decent. Just not a match for something from small outfit such as
'The Art Of Animals '.

Is not the sub text here is debate and discussion upon what is and is not perception of [best] advertising ?


Comment

James | 04 March 2009

I don't usually leave comments, but Mark, yours made me laugh. Despite falling at the first hurdle, you proceeded to fall at the second by failing to realise that 'proof reading' is actually one word. I suggest that you leave a comment for a design you actually like in future. I think this one is great! Good luck!


Comment

Mark | 04 March 2009

I accept that we all make mistakes, as I did in failing to enter a full stop after my first line.
Nevertheless, proof reading is unlikely in e-mail and comment posting; it is essential in copy. Designer Comment is copy.


Comment

Mark | 04 March 2009

A fair image and reasonable design
But how can you rely upon an agency/designer that can not spell basic English and has no concept of either punctuation or grammar.
They need to grow.


Comment

Jen | 04 March 2009

sleek, simple and effective - gets the message across straight away. Good luck guys


Comment

Nicki | 04 March 2009

It's classy and effective. Ideal for the side of vehicles or posters because the message is instant. Great stuff - you deserve to win!


Comment

Antony | 03 March 2009

I like this, its got a good scope for use elsewhere and gets your attention nicely. Good luck guys...


Comment

Kate | 03 March 2009

Nice, simple and really effective! the message and medium really compliment each other! well done! Hope this wins!


Comment

Sarah Jessop | 03 March 2009

This is nice. this could be done on loads of other things too, like ads on buildings, phone boxes, other types of transport, taxi's, minicabs. anything really. clever stuff. good luck.

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