Wild Card Entries

Over the last three months agencies, clients and individuals have been battling it out to win a place in the London Grand Prix. The voting has now ended and the ad generating the highest number of votes is the Prostate Cancer Charity with the 'Sorry, must dash...' creative. They will now be entered into the London Grand Prix where they will go head to head with top London agencies.


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PERSONAL - Expedia Getaway

Designer Comment: rjm

a little silly but would hopefully raise a few smiles on a rainy london commute.

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Command D - Routemaster

Designer Comment: Ben Hallifax

A simple idea of linking the products function to a bus related phrase, to create an eye catching ad that suggests a superior product range.

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Different - Climb aboard

Designer Comment: Simon Storey and Mick McCabe

Utilising the T-Shape to place an extra set of doors in the side of the bus at a height where passengers would have to 'climb aboard' cleverly speaks to the Berghaus target audience and creates an intriguing and eye-catching bus side.

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Different - New store

Designer Comment: Simon Storey and Mick McCabe

By using a grid reference to locate the new Berghaus Covent Garden store this superside speaks directly to the target audience, while the unusual headline attracts the public's attention.

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Stewart Wells - Custom Bus

Designer Comment: Stewart Wells

This ad is for a Custom Paint Specialist based in York. They mainly develop artwork and spray motorcycles but also work on helmets and snowboards.

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Organisation Consul - Tea for Two

Designer Comment: J.D.

Bus, busy, business and then Tea

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Together - Kalaschnikow

Designer Comment: Natalie Green/Andrew Boulton

They don?t miss the bus in Moscow. That?s because they?ve got Kalaschnikow Energy Drink which, as well as keeping them as sharp as an icicle, helps them wrestle bears, get out of bed when it?s cold enough to freeze an Englishman?s hot water bottle and just generally be as hard as nails.

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Robson Brown - Had your fill

Designer Comment: Mark Robson

Drinking and driving is still a major problem and one way to stop it is to encourage people to take the bus. As well as the advert appearing in a single dimension panel, we could also use a perspex three dimensional panel filled with liquid to add movement and intrigue to the visual impact of the piece.

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Leeming Creative Communication Ltd - Sure Maintenance - Relax!

Designer Comment: Ken Walker

Hopefully getting across the idea that with Sure you can relax, this is a quality maintenance company, didn't want to go with images of blokes in oily overalls with spanners etc. No bus puns, but hey we're not all perfect.

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Stark Hartley Atkinson - Dovetail Dental

Designer Comment: Matt Hughes

T-side ad for replacement teeth.

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Stark Hartley Atkinson - Coco Moon

Designer Comment: Matt Hughes

T-side ad for Coco moon Bespoke Matchmaking Services

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Stark Hartley Atkinson - Dovetail Dental

Designer Comment: Matt Hughes

Superside ad for replacement teeth.

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