Wild Card Entries
Over the last three months agencies, clients and individuals have been battling it out to win a place in the London Grand Prix. The voting has now ended and the ad generating the highest number of votes is the Prostate Cancer Charity with the 'Sorry, must dash...' creative. They will now be entered into the London Grand Prix where they will go head to head with top London agencies.
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RBH - BEEP
Designer Comment: Paul Ray and Richard Newell
Highlighting London Midland's great value fares to London by train.
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RBH - STRETCH
Designer Comment: Paul Ray and Richard Newell
Highlighting London Midland's great value fares to London by train.
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RBH - WINDOWS
Designer Comment: Paul Ray and Richard Newell
Introducing London Midland's new Desiro trains to the network.
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RBH - Land Rover Experience Centres
Designer Comment: Paul Ray and Richard Newell
Highlighting the thrill of an Experience Centre day out using the shape of the T-Side.
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WAA - Sportex. Only catch the bus.
Designer Comment: Adam Bicknell
STDs are really on the increase now the AIDS scare seems to have been all but forgotten by people. There's also an increase in people experimenting with spontaneous sex in a growing number of unconventional places to add excitement. This makes the outdoor bus a perfect 'in public' answer to a serious issue. A serious message delivered lightly.
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RBH - Accessorise at Highcross Leicester
Designer Comment: Paul Brookes/Nigel Thomas
T-Side and Superside to raise awareness of Highcross Leicester?s fashion offering.
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Robson Brown - Greggs Bite
Designer Comment: Duncan McEwan
An idea that is perfectly suited to the medium. No puns or bus related gags. Just an idea that fits the media perfectly.
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Dialogue 141 - New Duracell Ultra
Designer Comment: Dialogue141
Duracells' Parkour idea was the ideal vehicle to adapt to outdoor media. Breaking bunny out of the familiar boundary of a T-side was the perfectly simple solution to supporting the idea that the new Duracell Ultra was unbelievable, unbeatable and unstoppable.
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Oakbase Advertising plc - Talk is cheap
Designer Comment: Raj Kara
Outdoor campaign for brand Discounter TJ Hughes. The creative effectively conveys TJ's offering in a cheeky and simple eye catching piece of design.
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PERSONAL - Expedia Getaway
Designer Comment: rjm
a little silly but would hopefully raise a few smiles on a rainy london commute.
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Command D - Routemaster
Designer Comment: Ben Hallifax
A simple idea of linking the products function to a bus related phrase, to create an eye catching ad that suggests a superior product range.
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Different - Climb aboard
Designer Comment: Simon Storey and Mick McCabe
Utilising the T-Shape to place an extra set of doors in the side of the bus at a height where passengers would have to 'climb aboard' cleverly speaks to the Berghaus target audience and creates an intriguing and eye-catching bus side.
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Different - New store
Designer Comment: Simon Storey and Mick McCabe
By using a grid reference to locate the new Berghaus Covent Garden store this superside speaks directly to the target audience, while the unusual headline attracts the public's attention.
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Stewart Wells - Custom Bus
Designer Comment: Stewart Wells
This ad is for a Custom Paint Specialist based in York. They mainly develop artwork and spray motorcycles but also work on helmets and snowboards.
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Organisation Consul - Tea for Two
Designer Comment: J.D.
Bus, busy, business and then Tea
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Together - Kalaschnikow
Designer Comment: Natalie Green/Andrew Boulton
They don?t miss the bus in Moscow. That?s because they?ve got Kalaschnikow Energy Drink which, as well as keeping them as sharp as an icicle, helps them wrestle bears, get out of bed when it?s cold enough to freeze an Englishman?s hot water bottle and just generally be as hard as nails.
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Robson Brown - Had your fill
Designer Comment: Mark Robson
Drinking and driving is still a major problem and one way to stop it is to encourage people to take the bus. As well as the advert appearing in a single dimension panel, we could also use a perspex three dimensional panel filled with liquid to add movement and intrigue to the visual impact of the piece.
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Leeming Creative Communication Ltd - Sure Maintenance - Relax!
Designer Comment: Ken Walker
Hopefully getting across the idea that with Sure you can relax, this is a quality maintenance company, didn't want to go with images of blokes in oily overalls with spanners etc. No bus puns, but hey we're not all perfect.
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Stark Hartley Atkinson - Dovetail Dental
Designer Comment: Matt Hughes
T-side ad for replacement teeth.
Currently this entry has votes
To make sure your favourite wins come back tomorrow and vote again! In fact why not send it round to all your friends and get them voting as well?
Who won? It's all here.
When each agency has taken their turn on the streets the winning creative will automatically be entered into the Grand Prix.
This is when the competition really gets started as the agencies go head to head to win the 2009 London Creative Challenge. The winning ad is in your hands. The vote off will see each creative take to the streets for the last time and voting taking place right here!
This is when the competition really gets started as the winners take to the streets of London for the very last time, joined by the winner from the Wild Card and Regional Creative Challenge. The public vote will determine the top four designs with our panel of creative experts selecting the overall winner of the London Creative Challenge 2009.
Want to be there on the night? Email Laura to request an invite. Just say how many people you want to come along, a contact name and number and the name of your company and you will get put on the guest list!
If you have any questions about the UK Creative Challenge, please contact Laura Wilson
CBS Outdoor reserve the right to remove from this site what they deem to be unfounded or inappropriate comments.
Happy Voting!

