Wild Card Entries
Over the last three months agencies, clients and individuals have been battling it out to win a place in the London Grand Prix. The voting has now ended and the ad generating the highest number of votes is the Prostate Cancer Charity with the 'Sorry, must dash...' creative. They will now be entered into the London Grand Prix where they will go head to head with top London agencies.
of vote

Robson Brown - Land of Nod
Designer Comment: Tom Daley
Superside ad for Dreams, the leading bed specialist in the UK.
of vote

the late night salon - Blacks - Our District Line
Designer Comment: toria jaymes and paul kardasz
This creative route really looks at the audience of commuters going about their daily business of going to work in dreary and grey London. With a simple play on words, suggesting that the Blacks district line is far more appealing than the other district line on London's famous underground. The Blacks district line being more of a Peak district line! The message will be seen at a time of the year when commuters will be looking to do things with their weekends, savouring every last one, so not only does the creative suggest that they head to the hills, but also associates the brand and products (in this case a walking jacket) with the weekend excursion. There is also a secondary more subliminal message in the creative as well, which quite simply points to their product range. Our District line (of clothing) with a strong product shot. An execution that uses the association of London transport and marries it seamlessly with brand and product.
of vote

cst advertising - Alcohol Awareness
Designer Comment: SI&Neil
Bus sides ran in London over the Christmas period. Campaign highlights the dangers of binge drinking.
of vote

RBH - BUS IT
Designer Comment: Paul Ray and Richard Newell
Highlighting London Midland's great value fares to London by train.
of vote

RBH - HAIL
Designer Comment: Paul Ray and Richard Newell
Highlighting London Midland's great value fares to London by train.
of vote

RBH - BEEP
Designer Comment: Paul Ray and Richard Newell
Highlighting London Midland's great value fares to London by train.
of vote

RBH - STRETCH
Designer Comment: Paul Ray and Richard Newell
Highlighting London Midland's great value fares to London by train.
of vote

RBH - WINDOWS
Designer Comment: Paul Ray and Richard Newell
Introducing London Midland's new Desiro trains to the network.
of vote

RBH - Land Rover Experience Centres
Designer Comment: Paul Ray and Richard Newell
Highlighting the thrill of an Experience Centre day out using the shape of the T-Side.
of vote

WAA - Sportex. Only catch the bus.
Designer Comment: Adam Bicknell
STDs are really on the increase now the AIDS scare seems to have been all but forgotten by people. There's also an increase in people experimenting with spontaneous sex in a growing number of unconventional places to add excitement. This makes the outdoor bus a perfect 'in public' answer to a serious issue. A serious message delivered lightly.
of vote

RBH - Accessorise at Highcross Leicester
Designer Comment: Paul Brookes/Nigel Thomas
T-Side and Superside to raise awareness of Highcross Leicester?s fashion offering.
of vote

Robson Brown - Greggs Bite
Designer Comment: Duncan McEwan
An idea that is perfectly suited to the medium. No puns or bus related gags. Just an idea that fits the media perfectly.
of vote

Dialogue 141 - New Duracell Ultra
Designer Comment: Dialogue141
Duracells' Parkour idea was the ideal vehicle to adapt to outdoor media. Breaking bunny out of the familiar boundary of a T-side was the perfectly simple solution to supporting the idea that the new Duracell Ultra was unbelievable, unbeatable and unstoppable.
of vote

Oakbase Advertising plc - Talk is cheap
Designer Comment: Raj Kara
Outdoor campaign for brand Discounter TJ Hughes. The creative effectively conveys TJ's offering in a cheeky and simple eye catching piece of design.
Currently this entry has votes
To make sure your favourite wins come back tomorrow and vote again! In fact why not send it round to all your friends and get them voting as well?
Who won? It's all here.
When each agency has taken their turn on the streets the winning creative will automatically be entered into the Grand Prix.
This is when the competition really gets started as the agencies go head to head to win the 2009 London Creative Challenge. The winning ad is in your hands. The vote off will see each creative take to the streets for the last time and voting taking place right here!
This is when the competition really gets started as the winners take to the streets of London for the very last time, joined by the winner from the Wild Card and Regional Creative Challenge. The public vote will determine the top four designs with our panel of creative experts selecting the overall winner of the London Creative Challenge 2009.
Want to be there on the night? Email Laura to request an invite. Just say how many people you want to come along, a contact name and number and the name of your company and you will get put on the guest list!
If you have any questions about the UK Creative Challenge, please contact Laura Wilson
CBS Outdoor reserve the right to remove from this site what they deem to be unfounded or inappropriate comments.
Happy Voting!

