Wild Card Entries

Over the last three months agencies, clients and individuals have been battling it out to win a place in the London Grand Prix. The voting has now ended and the ad generating the highest number of votes is the Prostate Cancer Charity with the 'Sorry, must dash...' creative. They will now be entered into the London Grand Prix where they will go head to head with top London agencies.


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Robson Brown - Land of Nod

Designer Comment: Tom Daley

Superside ad for Dreams, the leading bed specialist in the UK.

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the late night salon - Blacks - Our District Line

Designer Comment: toria jaymes and paul kardasz

This creative route really looks at the audience of commuters going about their daily business of going to work in dreary and grey London. With a simple play on words, suggesting that the Blacks district line is far more appealing than the other district line on London's famous underground. The Blacks district line being more of a Peak district line! The message will be seen at a time of the year when commuters will be looking to do things with their weekends, savouring every last one, so not only does the creative suggest that they head to the hills, but also associates the brand and products (in this case a walking jacket) with the weekend excursion. There is also a secondary more subliminal message in the creative as well, which quite simply points to their product range. Our District line (of clothing) with a strong product shot. An execution that uses the association of London transport and marries it seamlessly with brand and product.

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cst advertising - Alcohol Awareness

Designer Comment: SI&Neil

Bus sides ran in London over the Christmas period. Campaign highlights the dangers of binge drinking.

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RBH - BUS IT

Designer Comment: Paul Ray and Richard Newell

Highlighting London Midland's great value fares to London by train.

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RBH - HAIL

Designer Comment: Paul Ray and Richard Newell

Highlighting London Midland's great value fares to London by train.

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VPad - poetic introductorator

Designer Comment: VP

"comment"

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RBH - BEEP

Designer Comment: Paul Ray and Richard Newell

Highlighting London Midland's great value fares to London by train.

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RBH - STRETCH

Designer Comment: Paul Ray and Richard Newell

Highlighting London Midland's great value fares to London by train.

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RBH - WINDOWS

Designer Comment: Paul Ray and Richard Newell

Introducing London Midland's new Desiro trains to the network.

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RBH - Land Rover Experience Centres

Designer Comment: Paul Ray and Richard Newell

Highlighting the thrill of an Experience Centre day out using the shape of the T-Side.

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WAA - Sportex. Only catch the bus.

Designer Comment: Adam Bicknell

STDs are really on the increase now the AIDS scare seems to have been all but forgotten by people. There's also an increase in people experimenting with spontaneous sex in a growing number of unconventional places to add excitement. This makes the outdoor bus a perfect 'in public' answer to a serious issue. A serious message delivered lightly.

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RBH - Accessorise at Highcross Leicester

Designer Comment: Paul Brookes/Nigel Thomas

T-Side and Superside to raise awareness of Highcross Leicester?s fashion offering.

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Robson Brown - Greggs Bite

Designer Comment: Duncan McEwan

An idea that is perfectly suited to the medium. No puns or bus related gags. Just an idea that fits the media perfectly.

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Dialogue 141 - New Duracell Ultra

Designer Comment: Dialogue141

Duracells' Parkour idea was the ideal vehicle to adapt to outdoor media. Breaking bunny out of the familiar boundary of a T-side was the perfectly simple solution to supporting the idea that the new Duracell Ultra was unbelievable, unbeatable and unstoppable.

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Oakbase Advertising plc - Talk is cheap

Designer Comment: Raj Kara

Outdoor campaign for brand Discounter TJ Hughes. The creative effectively conveys TJ's offering in a cheeky and simple eye catching piece of design.

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