Wild Card Entries
Over the last three months agencies, clients and individuals have been battling it out to win a place in the London Grand Prix. The voting has now ended and the ad generating the highest number of votes is the Prostate Cancer Charity with the 'Sorry, must dash...' creative. They will now be entered into the London Grand Prix where they will go head to head with top London agencies.
of vote

Finishing Touch Holidays - Hop Abroad!
Designer Comment: Joanne Quilter
Two words, one moved letter, instant connection between our product and the bus media. This is a self-promotion piece, conceived and created entirely in house to advertise our villa holidays abroad.
of vote

WAA - B&Q Top Decking
Designer Comment: Adam Bicknell
Two words and you have a perfect connection between bus media and product. Conjures up a really nice mental picture of the top floor of the bus decked out in timber. Sweet.
of vote

Souk - Horses
Designer Comment: Credits: Creative director: Claus Larsen- Creative team: Sean Cullen and Peter Higgins- Designer: Simone Bourgeois
Many people in London are not aware of how close they are to race events. The British Horseracing Association wanted to promote that there are plenty of racecourses within easy reach of the Capital.
of vote

Creative team - Grant Thorton - the right direction
Designer Comment: Daniel J Morris and Selina Lavictoire
The simplicity of the communications is what makes it so powerful.
of vote

RBH - Joggers
Designer Comment: Stuart Jackson, Mike Kalin
The purpose of the ad is simple: to tell joggers there's a better and more supportive sports bra available from Freya Active.
of vote

Robson Brown - Land of Nod
Designer Comment: Tom Daley
Superside ad for Dreams, the leading bed specialist in the UK.
of vote

the late night salon - Blacks - Our District Line
Designer Comment: toria jaymes and paul kardasz
This creative route really looks at the audience of commuters going about their daily business of going to work in dreary and grey London. With a simple play on words, suggesting that the Blacks district line is far more appealing than the other district line on London's famous underground. The Blacks district line being more of a Peak district line! The message will be seen at a time of the year when commuters will be looking to do things with their weekends, savouring every last one, so not only does the creative suggest that they head to the hills, but also associates the brand and products (in this case a walking jacket) with the weekend excursion. There is also a secondary more subliminal message in the creative as well, which quite simply points to their product range. Our District line (of clothing) with a strong product shot. An execution that uses the association of London transport and marries it seamlessly with brand and product.
of vote

cst advertising - Alcohol Awareness
Designer Comment: SI&Neil
Bus sides ran in London over the Christmas period. Campaign highlights the dangers of binge drinking.
of vote

RBH - BUS IT
Designer Comment: Paul Ray and Richard Newell
Highlighting London Midland's great value fares to London by train.
of vote

RBH - HAIL
Designer Comment: Paul Ray and Richard Newell
Highlighting London Midland's great value fares to London by train.
Currently this entry has votes
To make sure your favourite wins come back tomorrow and vote again! In fact why not send it round to all your friends and get them voting as well?
Who won? It's all here.
When each agency has taken their turn on the streets the winning creative will automatically be entered into the Grand Prix.
This is when the competition really gets started as the agencies go head to head to win the 2009 London Creative Challenge. The winning ad is in your hands. The vote off will see each creative take to the streets for the last time and voting taking place right here!
This is when the competition really gets started as the winners take to the streets of London for the very last time, joined by the winner from the Wild Card and Regional Creative Challenge. The public vote will determine the top four designs with our panel of creative experts selecting the overall winner of the London Creative Challenge 2009.
Want to be there on the night? Email Laura to request an invite. Just say how many people you want to come along, a contact name and number and the name of your company and you will get put on the guest list!
If you have any questions about the UK Creative Challenge, please contact Laura Wilson
CBS Outdoor reserve the right to remove from this site what they deem to be unfounded or inappropriate comments.
Happy Voting!

