Wild Card Entries

Over the last three months agencies, clients and individuals have been battling it out to win a place in the London Grand Prix. The voting has now ended and the ad generating the highest number of votes is the Prostate Cancer Charity with the 'Sorry, must dash...' creative. They will now be entered into the London Grand Prix where they will go head to head with top London agencies.


4%
of vote
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Finishing Touch Holidays - Hop Abroad!

Designer Comment: Joanne Quilter

Two words, one moved letter, instant connection between our product and the bus media. This is a self-promotion piece, conceived and created entirely in house to advertise our villa holidays abroad.

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2%
of vote
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WAA - B&Q Top Decking

Designer Comment: Adam Bicknell

Two words and you have a perfect connection between bus media and product. Conjures up a really nice mental picture of the top floor of the bus decked out in timber. Sweet.

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2%
of vote
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Souk - Horses

Designer Comment: Credits: Creative director: Claus Larsen- Creative team: Sean Cullen and Peter Higgins- Designer: Simone Bourgeois

Many people in London are not aware of how close they are to race events. The British Horseracing Association wanted to promote that there are plenty of racecourses within easy reach of the Capital.

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1%
of vote
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Creative team - Grant Thorton - the right direction

Designer Comment: Daniel J Morris and Selina Lavictoire

The simplicity of the communications is what makes it so powerful.

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1%
of vote
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RBH - Joggers

Designer Comment: Stuart Jackson, Mike Kalin

The purpose of the ad is simple: to tell joggers there's a better and more supportive sports bra available from Freya Active.

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1%
of vote
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Robson Brown - Land of Nod

Designer Comment: Tom Daley

Superside ad for Dreams, the leading bed specialist in the UK.

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1%
of vote
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the late night salon - Blacks - Our District Line

Designer Comment: toria jaymes and paul kardasz

This creative route really looks at the audience of commuters going about their daily business of going to work in dreary and grey London. With a simple play on words, suggesting that the Blacks district line is far more appealing than the other district line on London's famous underground. The Blacks district line being more of a Peak district line! The message will be seen at a time of the year when commuters will be looking to do things with their weekends, savouring every last one, so not only does the creative suggest that they head to the hills, but also associates the brand and products (in this case a walking jacket) with the weekend excursion. There is also a secondary more subliminal message in the creative as well, which quite simply points to their product range. Our District line (of clothing) with a strong product shot. An execution that uses the association of London transport and marries it seamlessly with brand and product.

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0%
of vote
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cst advertising - Alcohol Awareness

Designer Comment: SI&Neil

Bus sides ran in London over the Christmas period. Campaign highlights the dangers of binge drinking.

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0%
of vote
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RBH - BUS IT

Designer Comment: Paul Ray and Richard Newell

Highlighting London Midland's great value fares to London by train.

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0%
of vote
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RBH - HAIL

Designer Comment: Paul Ray and Richard Newell

Highlighting London Midland's great value fares to London by train.

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