Wild Card Entries

Over the last three months agencies, clients and individuals have been battling it out to win a place in the London Grand Prix. The voting has now ended and the ad generating the highest number of votes is the Prostate Cancer Charity with the 'Sorry, must dash...' creative. They will now be entered into the London Grand Prix where they will go head to head with top London agencies.


43%
of vote
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Bluefrog - The Prostate Cancer Charity: Sorry, Must Dash...

Designer Comment: Felix Davey/Tom Fincham

Prostate cancer is the most common cancer in men in the UK. It kills one man every hour. We wanted to use a very public space to draw attention to this mysterious gland, and to highlight one of the early symptoms of a dangerous disease. Making a connection between dashing for the loo and running for the bus will, we hope, make more men stop, read and get a check-up.

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25%
of vote
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Charterhouse - MAG

Designer Comment: Eliott Peterken

A striking image to illustrate the horrors that are faced every day by people, especially children, throughout the world. The call to action of the simple web address will go some way to explaining what the campaign is about, without giving too much away, thus maintaining interest and driving people to the website where they will learn more about this worthy cause.

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8%
of vote
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The Art Of Animals - Latest Mews

Designer Comment: Karen Parker

This is a self-promotion piece to promote our commercial & personal pet photography service. The siamese kitten was just 1.5 weeks old when we shot him.

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7%
of vote
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beautiful world - Three at once

Designer Comment: Simon Frank/Chris Mayhew

Bullying is often well hidden, so it's great to use a medium as public as bus sides to expose it. We heard of a little boy who committed suicide after being bullied on the school bus - anything that can be done to stop more tragedies like that happening must be positive thing. It's always more memorable if you can connect your line with what people are staring at in some way as well.

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4%
of vote
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Daniel Coppock & Adam Wilkinson - Dulux Once - 'Once is enough'

Designer Comment: Daniel Coppock & Adam Wilkinson

This advert for Dulux Once uses London busses and their iconic colour as an ambient platform to promote the message that one coat. one product, and one brand is all you need for any painting project.

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