The Grand Prix winner!
The 2009 Creative Challenge finally came to an end after an intensive two week online consumer vote and a live judging event in the grounds of Battersea Park.
CHI & Partners have been crowned the winner with their creative for Anchor Butter. The ad will now run live on the streets of London later on this year.
Below is the placement of all the finalists when the online vote was combined with the overall judge’s vote.
Thanks to all who have taken part and congratulations to CHI.
Wild card winner. Bluefrog for The Prostate Cancer Charity - T-Side.
Client Comment: Felix Davey & Tom Fincham
Prostate cancer is the most common cancer in men in the UK. It kills one man every hour. We wanted to use a very public space to draw attention to this mysterious gland, and to highlight one of the early symptoms of a dangerous disease. Making a connection between dashing for the loo and running for the bus will, we hope, make more men stop, read and get a check-up.
80 Comments View All
To make sure your favourite wins come back tomorrow and vote again! In fact why not send it round to all your friends and get them voting as well?
Who won? It's all here.
When each agency has taken their turn on the streets the winning creative will automatically be entered into the Grand Prix along with the winning Wild Card entry.
This is when the competition really gets started as the agencies go head to head to win the 2009 London Creative Challenge. The winning ad is in your hands. The vote off will see each creative take to the streets for the last time and voting taking place right here!
This is when the competition really gets started as the winners take to the streets of London for the very last time, joined by the winner from the Wild Card and Regional Creative Challenge. The public vote will determine the top four designs with our panel of creative experts selecting the overall winner of the London Creative Challenge 2009.
Want to be there on the night? Email Laura to request an invite. Just say how many people you want to come along, a contact name and number and the name of your company and you will get put on the guest list!
If you have any questions about the UK Creative Challenge, please contact Kayt Mann
CBS Outdoor reserve the right to remove from this site what they deem to be unfounded or inappropriate comments.
Happy Voting!
Jim | 23 July 2009
Subtle but effective message for men. That's all it needs form men and their wives to take notice and hopfully save some lives.
Dan | 23 July 2009
Great advert with an important message, deserves to win.
Dave | 22 July 2009
Making a connection between dashing for the loo and running for the bus will, we hope, make more men stop, read and get a check-up. I think it works !!
Laura | 22 July 2009
Simple but effective and powerrfull advert and message.
Peter Leighton | 22 July 2009
Well done PCC - let's hope it's another winner.
Caitlin McKiernan | 22 July 2009
I think the idea is good but it needs too many words to get the message across than people have time to read as a bus drives past. It needs to be completely digestible at a glance.
This ad would be great as it is but in a different place - over urinals in public loos and on the backs of cubicle doors for concerned women to see.
carlton | 22 July 2009
Great its a simple yet catchy message system that may bring an awareness of a serious illness to men
Odette | 22 July 2009
Needs much more support
Walter L Cheshire | 22 July 2009
as a cancer paitent too much reminding the youngster's is a must. start early before too late.
Gerry | 21 July 2009
I vote for the Prostate Cancer Caharity advert. Clever pun for an obviously important issue.
Chris W | 21 July 2009
Clever and direct advert with a clear and vital message for men and their wives. Has to win.
Colin | 21 July 2009
Gets my vote, good imagery/message for an important issue.
Sudhir Radia | 21 July 2009
An important message for this serious condition. Needs to be more widely publiscised.
john phillips | 21 July 2009
being an 'old customer' of this desease, I cannot stress the importance for men to be aware, and checked out, early detection and treatment, can, and will, save lives.
Good luck with your 'awareness campaign'.
Dan | 21 July 2009
Great advert with an important message, deserves to win.
Ian W | 21 July 2009
Simple, direct and an important advert, I hope it wins.
Judith | 21 July 2009
Clever and important add and message !!
John | 20 July 2009
A great cause and a REALLY important message that can test the value of this media to raise awareness.
shoab | 20 July 2009
Its great message they should get it
Phil | 19 July 2009
Very good and for a good caause.
G P Hill | 18 July 2009
this is a brilliant advert...if it saves one life it will be worthwhile ..I'm voting for this for the nicest person I'll never meet..
Max | 18 July 2009
Note to organisers, should the entries be rotated rather than alphabetical order? I am sure many will not realise there are two pages. I Vote for PCC.
Max | 18 July 2009
Note to organisers, should the entries be rotated rather than alphabetical order? I am sure many will not realise there are two pages. I Vote for PCC.
Denis | 18 July 2009
Simple text and images that make the point (that prostate cancer is an important issue)
Iain | 18 July 2009
I like the sinergy between rushing for a bus and rushing to the toilet. Deserves to win and provide mc=uch needed publicity for prostate cancer.
Chris | 18 July 2009
Execellent add, hope its the winner.
Steve | 18 July 2009
Very clear and clever imagery. I hope it wins. Important issue as well.
Liam | 18 July 2009
Very simple and effective.
Joks | 17 July 2009
This will definitely get my vote. Good luck with the ad.
Sheryl Priest | 17 July 2009
A very worthy cause and it gets my vote!
Kenny | 17 July 2009
Excellent add as well as raising awareness for prostate cancer.
Winty | 17 July 2009
if we can't have the conversation then we can't make the neccessary changes, lets keep moving forward! lets not just have a chance to vote, lets use it
Malcolm | 17 July 2009
35,000 men diagnosed each year with and 10,000 men dead each year from this diseae deserve a vote. And it's a clever poster
Brian | 17 July 2009
Well designed advert with a clear message simple and effective
Adrian | 17 July 2009
This is a brilliant way of getting the message acroess and needs full support,far too many people are being diagnosed much too late,this is THE campaign to support.
Jan | 16 July 2009
Clever and clear message for a very low profile cancer.
Jan | 16 July 2009
Clever and clear message for a very low profile cancer.
Pauline | 16 July 2009
This is such a 'life-saving' message! It has to be the winner.
george | 16 July 2009
Agree with anon. James seems to have lost the plot. Great cause that deserves all the support/publicity that it can get.
Mags | 16 July 2009
Its a good add and if it gets more men on the move to go to there GP all the better....Its very important to get this message across and this is a great way to do it......
James | 16 July 2009
Laura why is info like this only given to one block of voters "the judging panel will have no idea who won the online vote (another reason for not having percentages at this stage). Only once they have vote will they be told the online winner. All their scores will be posted online for all to see. "
As it stands people are getting confused as to just what is happening.
Anon you have a point but the whole playing field suddenly changed yesterday. This is what is annoying. Add that to the failure to switch off the voting at the end of the wild fire round untill people complained to them and doubts about the credibility of the organisers grow.
anon | 16 July 2009
1). You all need to calm down about the logistics and people's reasons for voting and so on. This is just a creative competition. Get over it.
2). Love the ad. No matter the cause, as a piece of creative work designed to raise awareness and get men to take action, it's excellent. It successfully finds fun in a serious issue - so the consumer notices and enjoys it (versus needs to look away because of their fear or denial defense mechanisms). And it's a clear and realistic call to action. It deserves to win.
Celyn | 16 July 2009
This site seems tyo have got itself into a bit of a mess. Could someone inform me/us why do the entries on page 1 have the % and page 2 no %. Rather inconsistent?
James | 15 July 2009
Been looking at the comments on the other contestants and find that only a "select" few have been told what is going on. The others all remain in the dark over this. To repeat very poor organisation and presentation of the situation. In fact lacks creativity in explaining just what has happened today to ALL those who have voted so far.
James | 15 July 2009
Been looking at the comments on the other contestants and find that only a "select" few have been told what is going on. The others all remain in the dark over this. To repeat very poor organisation and presentation of the situation. In fact lacks creativity in explaining just what has happened today to ALL those who have voted so far.
Roger | 15 July 2009
Laura. Thank you for your comments. If you haven't already, may I graciously suggest you "kick this one upstairs", as this whole sorry mess that CBS has got itself into, may well reach the media and we all know how quickly clients can disassociate themselves from an organisation under the spotlight. Your organisation needs to get its act together and take control of a situation that is rapidly moving from what was a well intentioned campaign to identify the best in creative advertising to that of a farce!
James | 15 July 2009
Been looking at the comments on the other contestants and find that only a "select" few have been told what is going on. The others all remain in the dark over this. To repeat very poor organisation and presentation of the situation. In fact lacks creativity in explaining just what has happened today to ALL those who have voted so far.
James | 15 July 2009
Been looking at the comments on the other contestants and find that only a "select" few have been told what is going on. The others all remain in the dark over this. To repeat very poor organisation and presentation of the situation. In fact lacks creativity in explaining just what has happened today to ALL those who have voted so far.
George | 15 July 2009
As someone who "enjoyed" NHS treatment for this killer, I fully support such a serious but subtle message.
Alan | 15 July 2009
James beat me to it! You neeed to come clean about the mistake and put an explanation on your home page. I have never been sure from the start that I understood what is going on. Am I the only one in this position? How will the judging be managed? I know you mentioned this in your comment but why not set this out clearly and correctly on your homepage? I am sure there is a danger that many of us will now lose interest in this.
James | 15 July 2009
At the time this crapped out it appeared on poster was gaining several thousand posts an hour or something. Was this an error in the numbers? You have managed to very severely confuse the whole issue now. Very badly managed and could do with an upfront on the page message as not everyone bothers to read the comments. Some of them will assume the site is not working and will not vote. Some will assume the surge of votes signify the contest is pretty much over and will stop bothering to vote.
laura | 15 July 2009
Please note there was a problem with the voting mechanism that wasn't altered as we entered into the Grand Prix. Voting percentages were never meant to be displayed at this stage and have therefore been removed. They will be posted on the 24th July when the consumer winner is announced (worth 50% of the overall vote). At this stage it goes to a 30 strong judging panel who will vote for their favourite based on clarity of message, branding and creative execution.
It is not been removed to alienate anyone - again, voting percentages were never meant to be shown in this competition.
Paul | 15 July 2009
Gets my vote.
Roger | 15 July 2009
Off topic I know but it appears that the organisors of this voting campaign have chosen to remove the voting positions of each entry. Moving the goalposts will alienate the very people who are expected to respond to advertising, us the man/woman in the street. Any good publicity that has been derived by CBS from this campaign could go rapidly down the drain if the changes made remain in place. Publicity is a double edged sword and the decision makers at CBS would do well to remember that!
Gerard | 15 July 2009
Simple and straight forward add that gets the message over for a very important cause.
Paresh Tanna | 15 July 2009
Worthy cause, simple and effective advertising. Hope it saves many lives.
Allister | 15 July 2009
Let's face it - this is an ad that could literally save thousands of lives!
Nicola | 15 July 2009
Very effective use of graphics and words to get a message across to the target audience.
Kate | 15 July 2009
A great AD.
The eye catching LOO!!
will draw even those who never look at ads normally.
Kate
Tina | 14 July 2009
Cool ad.
Natalie | 14 July 2009
In just a few words, the copy delivers a clear message with wit and originality.
I hope this striking ad gets the platform it deserves on a real bus.
Tony | 14 July 2009
A great advert should have 3 elements that i can think of, Visual Impact - Snappy - Gets message across.
This advert does all 3.
The visual of a great big Urinal passing in front of your face LOL!!!!
The snappy 1 liner
The message about one of the major symtoms of Prostate Cancer.
On the side of a bus that generally you get to see for a few seconds (or minutes in parts of london) it has to be quick to read and to the point, the message also makes your think long after the bus has passed!!!
IMHO i think that the days of half naked women making great advertising has been done to death by the likes of "Wonderbra"!!!
John | 14 July 2009
OK Anon, you got me - Claire, sorry to get personal.
(But the copy is crap)
Val | 14 July 2009
A great message to the point. Well done..
Anon | 14 July 2009
John, my comment to you is that there was no need for your comment. Others may not have meant their comments personally, but calling someone "luv" and "thin-skinned" IS personal and completely unnecessary.
Back to topic - I love the ad. Think it's simple and effective. Good work.
John | 14 July 2009
Claire - it's not personal , it's a comment, written in a section called 'Comments'????
Jeez, some people are so thin-skinned. Try working for an agency luv.
peter Bryers | 14 July 2009
Seems pretty good copy to me.
peter Bryers | 14 July 2009
Seems pretty good copy to me.
Claire | 14 July 2009
To my untrained eye the copy works well, simple and effective...
some of the comments on all the ads seem to be getting quite personal. Let's not loose sight of the fact this is just a creative competition, not a slanging match.
C
John | 14 July 2009
Great cause and a neat idea; such a shame it's been poorly executed though - the copy is dreadfully clunky, so much so you almost lose the point.
Prostate charity - get yourself a decent agency, you deserve it!
Mike | 14 July 2009
Witty, clever but with a darker hint for men to be aware of what's happening to them...
The right mix of humour, impact and message. Good job!
Robyn | 14 July 2009
A great simple message that will get through to males. Congratulations and good luck
Colin C | 13 July 2009
Creative and an important issue as well !!
Sylvie | 13 July 2009
A simple well designed advert with a clear impacting message, with a hint a wit. A creative triumph to get a very important message across.
Grant | 13 July 2009
This ad has a simple message that will catch most men's eyes -- and their wives' eyes too! It's also a great cause.
Liz | 13 July 2009
My father died because he thought that all men of a certain ago get waterworks trouble.This is a very clever ad, just what is needed to raise awareness of this hidden/ignored killer.
Terry | 13 July 2009
Dear Anon. We are real people who use our real names and do not need reminding that this is a competition to find the best in creative art. To suggest that many will vote for a cause rather than the art, is pure conjecture on your part. I assume that if the lingerie ad were to gain most of the votes, you wouldn't object to me suggesting that men lusting after the female body were the cause of that particular ad doing so well. Don't worry yourself on that score, as I don't do conjecture!
Roger | 13 July 2009
A very worthy cause and the poster is an excellent example of how the advertising industry can influence people's thinking.
anon | 13 July 2009
Can I remind you that this is a creative competition, not a charity appeal!
Anita Oakes | 13 July 2009
Okay everyone now's the time to get voting, get friends to vote, get work colleagues to vote. Prostate Cancer NEEDS to get the message out and this ad is perfect to do that - let's put PCC in Pole Position and keep them there :) Good luck PCC