The Grand Prix winner!
The 2009 Creative Challenge finally came to an end after an intensive two week online consumer vote and a live judging event in the grounds of Battersea Park.
CHI & Partners have been crowned the winner with their creative for Anchor Butter. The ad will now run live on the streets of London later on this year.
Below is the placement of all the finalists when the online vote was combined with the overall judge’s vote.
Thanks to all who have taken part and congratulations to CHI.
Regional winner. RBH for Freya Lingerie (Eveden) - T-Side
Client Comment: Mike Kalin and Stuart Jackson, Creative Heads
Our T-side communicates a clear product benefit in a way that relates to the medium. There's more room up top because the bras are available in larger sizes. There's also a certain cheekiness to the line that fits in with Freya's fun, lively personality. Like the brand, it's bold, bright and doesn't take itself too seriously.
24 Comments View All
To make sure your favourite wins come back tomorrow and vote again! In fact why not send it round to all your friends and get them voting as well?
Who won? It's all here.
When each agency has taken their turn on the streets the winning creative will automatically be entered into the Grand Prix along with the winning Wild Card entry.
This is when the competition really gets started as the agencies go head to head to win the 2009 London Creative Challenge. The winning ad is in your hands. The vote off will see each creative take to the streets for the last time and voting taking place right here!
This is when the competition really gets started as the winners take to the streets of London for the very last time, joined by the winner from the Wild Card and Regional Creative Challenge. The public vote will determine the top four designs with our panel of creative experts selecting the overall winner of the London Creative Challenge 2009.
Want to be there on the night? Email Laura to request an invite. Just say how many people you want to come along, a contact name and number and the name of your company and you will get put on the guest list!
If you have any questions about the UK Creative Challenge, please contact Kayt Mann
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Happy Voting!
Me | 23 July 2009
Good advert - I don't mind it being cheeky and sexy. I wear Freya bras. I think the people complaining it's not original don't understand that Freya make larger bust bras, which are generally hard to buy!
I'm voting for Time to Change, though, 'cause it's more important.
Caitlin McKiernan | 22 July 2009
I like the slogan but this ad feels like a missed opportunity as well as treading a worn out path. It's not very original.
Opportunity 1 : The ad could have had a double meaning and played on freeing women from constraints as well as recognising that it's smarter to wear a bra that fits so something like "for women with more up top" and go for the "brainy woman with savvy and va va voom who knows what's what" rather than the pseudo porn look (and is that a lollipop?! Waaay too Lolita).
Opportunity 2 (but possibly too hard to get across at a glance for a bus ad ) :
Freya is a major Norse goddess. The goddess of love, beauty, fertility, war etc and in Norse mythology she drives her own chariot across the skies. She's gorgeous, powerful and free and in the driver's seat. Probably more than a girlie living up (or down) to obsolete ladmag cliches.
Miss C | 22 July 2009
Hasn't this been done already??? Anyone remember Eva Herzigova in the Wonderbra ad's??? Cheeky I guess but not the most original idea...
Ric | 21 July 2009
I think the real skill lies in the account management team. they must be brilliant!
Mark Simpson | 21 July 2009
Great ad, sex always sells and certainly gets my attention.
coyote80 | 16 July 2009
a fantastic shot, a clear and punchy advert which gets the brand message across successfully, i'm shocked that the boys dislike it...big boobs on big buses? what's not to love lads?! but then again, it's not you the ad's targeted at anyway so who cares?! the girls love it and that's what counts!
rob morse | 15 July 2009
It?s just an upper decker flopper stopper I?m running for the prostate cancer bus
Jenny | 15 July 2009
This ad is trying (and I believe succeeds) to get the message across about the brands specialism in larger cup sizes, in a fun and cheeky way.
Sarah | 15 July 2009
It does amuse me how you all jump on the bandwagon saying this is sexist and unoriginal blah blah blah, how do you expect to advertsise linerie without showing it and for one that specialises in the right fit you can't really not show it on body!! I think it's clever and a good play on words. Lets face it how many ads do you see nowadays that don't take inspiration from something done before. And before you assume no i don't work for the agency or client!
Jon Bennett | 15 July 2009
It's a really clever line. I can't believe so many people have completely missed the relevance of 'More room up top' to the Freya brand.
Anon | 14 July 2009
Clever, but not original.
The Prostate Cancer Charity's ad is much better.
John | 14 July 2009
Funny how all the people saying this is sexist are men, and the two women who have commented both like it.
Jim | 14 July 2009
The target audience would be women I guess but the poster is designed to attract male attention and seems to be getting it.
Jane C | 14 July 2009
Love Freya product and love the photography in the ad. Wish we'd had the chance to work on this brand.
Bill | 14 July 2009
unequivocally sexist nonsense, I thought we'd left all this behind.
Jane S | 14 July 2009
I think this bus ad is really fun and funky and to the point! Love Freya!
jordan | 14 July 2009
i am suppirsed that no one has picked up on the cleaverness of this ad...Freya bras specialise in larger cup sizes! ireally like it and think it is extremly cleaver.
Willy G | 14 July 2009
Another half-naked bod. Just how creative is that, for goodness sakes?
Robert Unsworth | 14 July 2009
Not very creative when one considers how many time the female form has been used in advertising campaigns. Remember all the lingerie ads on the walls of the escalators on London Underground in the 70's and 90's.! Mad many men happy on their way to and from work but I doubt if it increased the sale of lingerie. This ad will be just another in long history of advertising women's lingerie!
Robert G Thomas | 14 July 2009
Another pun! And you are right not to take the ad too seriously it's so 90s.
Bob | 13 July 2009
I could see myself voting for this ad if it was 1997 and Wonderbra hadn't done it first.
Jim | 13 July 2009
Creative? a half naked woman on the side of a bus. Lazy, been done many times before already, where is it creative.
Sir Harrington Cleverclogs | 13 July 2009
I think you'll find it's a bra, actually.
jam | 13 July 2009
Pants!