The Grand Prix winner!
The 2009 Creative Challenge finally came to an end after an intensive two week online consumer vote and a live judging event in the grounds of Battersea Park.
CHI & Partners have been crowned the winner with their creative for Anchor Butter. The ad will now run live on the streets of London later on this year.
Below is the placement of all the finalists when the online vote was combined with the overall judge’s vote.
Thanks to all who have taken part and congratulations to CHI.
Euro RSCG for Nicotinell - T-Side
Client Comment: Fabio Ruffet, global account director. Euro RSCG
Giving up smoking can be one of the hardest things to achieve. The intention of this campaign was to show that even difficult things can be made to happen if approached with a more positive outlook. With that in mind, Nicotinell is the only brand that understands how smokers feel and supports them not only with leading smoking cessation products, but also in the way it encourages them; 'a laugh for a smoke'.
6 Comments View All
To make sure your favourite wins come back tomorrow and vote again! In fact why not send it round to all your friends and get them voting as well?
Who won? It's all here.
When each agency has taken their turn on the streets the winning creative will automatically be entered into the Grand Prix along with the winning Wild Card entry.
This is when the competition really gets started as the agencies go head to head to win the 2009 London Creative Challenge. The winning ad is in your hands. The vote off will see each creative take to the streets for the last time and voting taking place right here!
This is when the competition really gets started as the winners take to the streets of London for the very last time, joined by the winner from the Wild Card and Regional Creative Challenge. The public vote will determine the top four designs with our panel of creative experts selecting the overall winner of the London Creative Challenge 2009.
Want to be there on the night? Email Laura to request an invite. Just say how many people you want to come along, a contact name and number and the name of your company and you will get put on the guest list!
If you have any questions about the UK Creative Challenge, please contact Kayt Mann
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Happy Voting!
Hannah | 20 July 2009
well alot of people argue that it doesnt matter if smoking harms your health when you could be hit by a bus tomorrow. This is positive response to those kinds of comments.
Ann Mclntyre | 17 July 2009
l do not quite understand what this is
all about
ad | 15 July 2009
honestly the smartest most hardworking ad in a final of absolute rubbish. You don't just look at the T - side, you look at the bus too, which makes the concept so much more emotive. This is why it's a pretty creative use of the space.
Deb | 15 July 2009
Great ad. Very clever.
Alice | 14 July 2009
A strong insight delivered with wit.
Jenny | 13 July 2009
Couldn't help but laugh at the copy on this ad!