The Grand Prix winner!

UK Creative Challenge

The 2009 Creative Challenge finally came to an end after an intensive two week online consumer vote and a live judging event in the grounds of Battersea Park.

CHI & Partners have been crowned the winner with their creative for Anchor Butter. The ad will now run live on the streets of London later on this year.

Below is the placement of all the finalists when the online vote was combined with the overall judge’s vote.

Thanks to all who have taken part and congratulations to CHI.


12th
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VCCP for Texaco's Hector - Superside

Client Comment: Nicola Jackson Creative Director VCCP

Texaco's new road safety character, Hector, has a peculiar imagination. And, as our campaign is based on education through engagement, we wanted to create a bus side that would visually appeal to children between the age of 6-11 and drive them to Hector's website where they can discover a world of road safety games, movies and characters as seen through Hector's eyes.

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Comments

Comment

Caitlin McKiernan | 22 July 2009

I like the artwork but the heads in the window idea doesn't work if there's a gap between the characters and the window frame.

I think the ad would work online where 6-11year olds can go to it immediately from, say, a social networking site. It's wasted on a bus.


Comment

Robert G. Thomas | 14 July 2009

How many times have we seen this visual gag on buses and taxis.


Comment

Pauline | 13 July 2009

This Charity has done so well to be entered in as the Wild Card, all due to the votes from supporters and I am sure, 'sufferers' of this disease. Prostate Cancer awareness is still in its infancy... a campaign like this can have a very dramatic affect on promoting awareness.


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