The Grand Prix winner!
The 2009 Creative Challenge finally came to an end after an intensive two week online consumer vote and a live judging event in the grounds of Battersea Park.
CHI & Partners have been crowned the winner with their creative for Anchor Butter. The ad will now run live on the streets of London later on this year.
Below is the placement of all the finalists when the online vote was combined with the overall judge’s vote.
Thanks to all who have taken part and congratulations to CHI.
Nexus/H for Suzuki GB - Superside
Client Comment: Tamsin Garbutt, Copywriter & Shelly Coyle, Art Director. Nexus/H
The Suzuki Splash 'Fits your life' campaign was designed to highlight the benefits of a compact city car that can fit easily into everyday life. At first the bus side appears to show a destination, but a second glance reveals the humorous message of how the Splash can benefit drivers in the busy London traffic.
11 Comments View All
To make sure your favourite wins come back tomorrow and vote again! In fact why not send it round to all your friends and get them voting as well?
Who won? It's all here.
When each agency has taken their turn on the streets the winning creative will automatically be entered into the Grand Prix along with the winning Wild Card entry.
This is when the competition really gets started as the agencies go head to head to win the 2009 London Creative Challenge. The winning ad is in your hands. The vote off will see each creative take to the streets for the last time and voting taking place right here!
This is when the competition really gets started as the winners take to the streets of London for the very last time, joined by the winner from the Wild Card and Regional Creative Challenge. The public vote will determine the top four designs with our panel of creative experts selecting the overall winner of the London Creative Challenge 2009.
Want to be there on the night? Email Laura to request an invite. Just say how many people you want to come along, a contact name and number and the name of your company and you will get put on the guest list!
If you have any questions about the UK Creative Challenge, please contact Kayt Mann
CBS Outdoor reserve the right to remove from this site what they deem to be unfounded or inappropriate comments.
Happy Voting!
John | 22 July 2009
I agree Sophy, no car brand uses humour in its advertising....either that or you dont get out much.
Sophy | 22 July 2009
Matthew G I disagree with your comment. The ad perfectly suits Suzuki. If you look at some of the other Suzuki press campaigns it is all about humour. Which other small car brand do you know which delivers humour in their campaigns?
Rick | 22 July 2009
Its a bus side. Its simple and effective. Its a pun but so what? It made me smile.
Matthew G | 21 July 2009
I struggle to find something true to the brand in this execution. It's a pun. That's where it starts and ends sadly. Typical driving behaviour is not exclusive to this brand . Other submissions use the space / medium in a way that supports the brands promise. For example CHI's submission and the Freya execution. They reinforce something ownable by that brand - whether you like the idea or not, Freya is a great example of this in my opinion. This ad could be adopted by any small car manufacturer. Just think there's better work in the running.
Jess Greene | 21 July 2009
I really disagree. Of course this idea uses the space - it uses the side of the bus to place the destination 'in situ'. It is far cleverer than some of the other entries which simply make a lame reference to bus terminology. This is clear, concise and gives a strong product benefit. There are only one or two ideas on here that I would even glance twice at and this is definitely one of them.
duncan campbell | 20 July 2009
There are some really cracking entries. How did this slip through the net to be shortlisted? Those that have used the space to support the idea are far superior. If I were the brand manager at Suzuki I'd have pulled it, as puntastic does not raise a brand like Suzuki's profile. It only endorses it.
Sarah Adams | 20 July 2009
Very poor art direction.
sam james | 20 July 2009
Yawn!
David Cobane | 17 July 2009
Great ad..i liked it
Sam McCaw | 17 July 2009
very nice! This concept actually uses the media.
Robert G Thomas | 14 July 2009
Nothing like a good old pun.