The Grand Prix winner!
The 2009 Creative Challenge finally came to an end after an intensive two week online consumer vote and a live judging event in the grounds of Battersea Park.
CHI & Partners have been crowned the winner with their creative for Anchor Butter. The ad will now run live on the streets of London later on this year.
Below is the placement of all the finalists when the online vote was combined with the overall judge’s vote.
Thanks to all who have taken part and congratulations to CHI.
Toucan for Ocean Spray - T-Side
Client Comment: Gary Rapps, Joint Chairman, Toucan
Ocean Spray's strategy focuses on the natural health benefits of cranberries with its Helps Protect You Inside strapline. With London being the focus for the bus competition we chose to use Congestion Charge imagery to bring Ocean Spray's protection message to life. The result is direct, simple and impactful.
5 Comments View All
To make sure your favourite wins come back tomorrow and vote again! In fact why not send it round to all your friends and get them voting as well?
Who won? It's all here.
When each agency has taken their turn on the streets the winning creative will automatically be entered into the Grand Prix along with the winning Wild Card entry.
This is when the competition really gets started as the agencies go head to head to win the 2009 London Creative Challenge. The winning ad is in your hands. The vote off will see each creative take to the streets for the last time and voting taking place right here!
This is when the competition really gets started as the winners take to the streets of London for the very last time, joined by the winner from the Wild Card and Regional Creative Challenge. The public vote will determine the top four designs with our panel of creative experts selecting the overall winner of the London Creative Challenge 2009.
Want to be there on the night? Email Laura to request an invite. Just say how many people you want to come along, a contact name and number and the name of your company and you will get put on the guest list!
If you have any questions about the UK Creative Challenge, please contact Kayt Mann
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Happy Voting!
Caitlin McKiernan | 22 July 2009
I think this mixes ideas too much. Would most people seeing the congestion charge sign think of charging as anything other than a price to pay? I don't think the connection between a health drink and a traffic control system is obvious enough to get the meaning across at a glance. It needs to be understood instantly and this ad's mixed metaphor needs more than a few brainal leaps to achieve that.
Jill | 21 July 2009
Simple and memorable - a very worthy message.
Nikki | 21 July 2009
Clear messaging that you can actually read. Refreshing.
mike | 21 July 2009
Simple idea that neatly fits with the transport theme... great product too!
emma | 15 July 2009
clean and simple - I really like it