The Grand Prix winner!
The 2009 Creative Challenge finally came to an end after an intensive two week online consumer vote and a live judging event in the grounds of Battersea Park.
CHI & Partners have been crowned the winner with their creative for Anchor Butter. The ad will now run live on the streets of London later on this year.
Below is the placement of all the finalists when the online vote was combined with the overall judge’s vote.
Thanks to all who have taken part and congratulations to CHI.
MCBD for Time to Change - T-Side
Client Comment: Charlie Byron, Account Director
Stigma and discrimination still have a huge impact on the lives of people with mental health problems, even though one in four of us will experience a problem at some time in our lives. The Time to Change campaign aims to tackle this last great taboo head on.
92 Comments View All
To make sure your favourite wins come back tomorrow and vote again! In fact why not send it round to all your friends and get them voting as well?
Who won? It's all here.
When each agency has taken their turn on the streets the winning creative will automatically be entered into the Grand Prix along with the winning Wild Card entry.
This is when the competition really gets started as the agencies go head to head to win the 2009 London Creative Challenge. The winning ad is in your hands. The vote off will see each creative take to the streets for the last time and voting taking place right here!
This is when the competition really gets started as the winners take to the streets of London for the very last time, joined by the winner from the Wild Card and Regional Creative Challenge. The public vote will determine the top four designs with our panel of creative experts selecting the overall winner of the London Creative Challenge 2009.
Want to be there on the night? Email Laura to request an invite. Just say how many people you want to come along, a contact name and number and the name of your company and you will get put on the guest list!
If you have any questions about the UK Creative Challenge, please contact Kayt Mann
CBS Outdoor reserve the right to remove from this site what they deem to be unfounded or inappropriate comments.
Happy Voting!
David | 23 July 2009
Being a worker in, and a previous user of mental health services, I appreciate that this competion is based on the merits of the advert, not the cause. However, there is such a deserate shortgage of media coverage for mental health issues that I feel this really is not an opportunity to be missed.
Deb | 23 July 2009
The issue I take with this ad winning is that this competition is not meant to be about WHAT is being advertised it's about HOW it is advertised.
If the Time to Change ad was a clever advert I would vote for it, but I have to vote on the HOW and not the WHAT
Caitlin McKiernan | 22 July 2009
And in terms of using "mentally ill" instead of "mental health problems", I think that's useful and honest and liberating albeit jarring at first. It's not disrespectful.
I went through PTSD 18 years ago and was horrified when someone at a utilities call centre called me "mentally ill" after I'd explained I needed to keep the phone connected because I was dealing with PTSD. My counsellor then gently pointed out that mental illness is just like physical illness, it's a condition, a situation being coped with, either acute or chronic but it's not part of my identity.
Making this point is the opportunity for this ad.
Caitlin McKiernan | 22 July 2009
(hit send accidentally) - as I was saying, the ad has an important message that's blunted by the cluttered presentation.
Time for Change is not well known enough to stand out on the ad as the brand. It may seem like the slogan rather than the name of the organisation.
The action required of the viewer isn't immediately clear without reading quite a lot of text. It says what the myth is - mental illness is very rare and then says "you can help" - to do what? The commercial adverts clearly just want people to buy the product or be drawn to their loyalty scheme. Everyone gets that. The prostate cancer ad tells men to go to their GP, the homelessness ad says donate.
This ad COULD say something like "Mental illness affects 1 in 4 people. Surprised?" then the URL.
Or it could have photos of a broad mix of 8 (or 12) people from all walks of life and say "Spot the mental illness" or " Two (or three) of these people is mentally ill right now."
That then has the potential for further info either on later posters or on the website to say mental illness can be temporary and can include natural reactions to extreme events, like PTSD, depression, anxiety, phobias etc as well as longer term illnesses.
Or you could mix it with physical illnesses to tackle the demonisation of mental illness, say, with the photos but tag them flu, depression, schizophrenia, arthritis, PTSD, diabetes etc
Caitlin McKiernan | 22 July 2009
While I agree that attitudes to mental ill health need to change, I feel this is not the ad to do it.
On the judging criteria cited by Laura of clarity of message, brand awareness and creative execution, I think this ad doesn't quite make it on any of those. It has all the right ingredients but it needs to be sharper.
Too many words. Too much to read.
mias | 22 July 2009
"Every little helps". It's about time, but too late for some.
Jo | 22 July 2009
You have to have something wrong with you to vote for this drivel. This is NOT CREATIVE ADVERTISING!
Aine Canavan | 22 July 2009
Being a service user and having had about 45 years of practically unremitting anxiety/bipolar disorder, I?m very pleased about this campaign. It certainly is `time to change?. I can?t understand why people in the workplace etc. think they are superior to anyone with a mental health problem, often using bullying tactics. It smacks of the large animal chasing the one whom they think is frail. It?s not because the person with the mental problem can?t perform as well, isn?t as intelligent, is moody?. I have seen these problems to be as much, if not more prevalent amongst the so-called `normal? people.
I am proud of us service users in the area where I live, in their company I see so much hard won strength and courage.
I look forward to the day when one tells an employer if they are asked at the becoming employed process and Mr New Employer says `yes, I actually suffer/have suffered from this myself?. Instead the one-sided exchange leaves one vulnerable. If one says they have some physical illness and so has Mr N.E. he is much more likely to admit to having this himself.
I have found that ? even with well-known friends, it appears to be non-acceptable to say `I can?t meet up just now ? I am feeling depressed?. I know some people who say they have a cold or whatever when this sort of situation arises. I don?t believe in this ? what is there to be ashamed of? Unlike a cold it?s not catching!
Come on ? we don?t want any more than our due, but just to be given the respect any human being should accord to another. Watch out - `one of us? could just meet up with you when `you are on your own way down? and it is very true that `Those who have known the hurt can help best to heal?.
Sue | 21 July 2009
This needs to win. Mental illness is horrific, people just do not realise how painful it can be. My daughter suffered from unipolar depression for 20 years,she became a psychiatric nurse to help others. Sadly she took her own life as she couldn't bear the pain and discrimination any more.
Sarah D | 21 July 2009
Diana,
Instead of jumping down Rob's throat why don't you listen to what he's saying. This is not a "most worthy cause" competition, it's a "most clever ad" competition.
The truth of the matter is that despite the Time to Change campaign being really important and the message behind it being really important, it bears no relation to being on the side of the bus. ALL of the other adverts cleverly link to the bus/transport, the time to change one does not.
It would have been so easy to come up with a clever ad linking the time to change campaign to buses/transport, but they didn't bother, they just used the same stuff they've been putting on posters.
If I had designed the other ads, some of which I think are VERY cleverly thought out, then I'd be seriously annoyed that people weren't voting on design talent as the competition is intended for.
I back the time to change campaign to the hilt, as a service user I know how crap it is to have a mental health problem, but for time to change to win would be wrong and would encourage the government not to bother putting their hand in their pocket to fund further work, because hey, look, they can go out and win advertising space instead.
Sarah D | 21 July 2009
Diana,
Instead of jumping down Rob's throat why don't you listen to what he's saying. This is not a "most worthy cause" competition, it's a "most clever ad" competition.
The truth of the matter is that despite the Time to Change campaign being really important and the message behind it being really important, it bears no relation to being on the side of the bus. ALL of the other adverts cleverly link to the bus/transport, the time to change one does not.
It would have been so easy to come up with a clever ad linking the time to change campaign to buses/transport, but they didn't bother, they just used the same stuff they've been putting on posters.
If I had designed the other ads, some of which I think are VERY cleverly thought out, then I'd be seriously annoyed that people weren't voting on design talent as the competition is intended for.
I back the time to change campaign to the hilt, as a service user I know how crap it is to have a mental health problem, but for time to change to win would be wrong and would encourage the government not to bother putting their hand in their pocket to fund further work, because hey, look, they can go out and win advertising space instead.
Sarah D | 21 July 2009
Diana,
Instead of jumping down Rob's throat why don't you listen to what he's saying. This is not a "most worthy cause" competition, it's a "most clever ad" competition.
The truth of the matter is that despite the Time to Change campaign being really important and the message behind it being really important, it bears no relation to being on the side of the bus. ALL of the other adverts cleverly link to the bus/transport, the time to change one does not.
It would have been so easy to come up with a clever ad linking the time to change campaign to buses/transport, but they didn't bother, they just used the same stuff they've been putting on posters.
If I had designed the other ads, some of which I think are VERY cleverly thought out, then I'd be seriously annoyed that people weren't voting on design talent as the competition is intended for.
I back the time to change campaign to the hilt, as a service user I know how crap it is to have a mental health problem, but for time to change to win would be wrong and would encourage the government not to bother putting their hand in their pocket to fund further work, because hey, look, they can go out and win advertising space instead.
Jules | 21 July 2009
It's time to make everyone aware that Mental Health is real and not an excuse! But more so that each person is entitled to be treated as a human being. It really is TIME TO CHANGE! Rethink Mental Illness.
Pat Ross | 21 July 2009
stigma can lead to loneliness and isolation, may even stop someone getting treatment and support. Stigma has a face like the back of a bus. It High Time to Change.
Amy | 21 July 2009
I believe that if an advert has caused such passion and debate from people it has worked. It is time to change.
www.tara-business.co.uk
Paul J | 20 July 2009
1:4 people will experience a mental health problem. That's 20 people on every double decker. This is putting mental health where it needs to be - right in the public eye.
Bruce | 20 July 2009
Unlike some comments here I think this ad is good. - Richard - I am a former service user, I am fed up with people putting down those of us who have/had mental health problems, it is time that we should have the chance to not be discriminated against.
I am only sorry that the prize is limited to London - It should be national.
Bruce | 20 July 2009
Unlike some comments here I think this ad is good. - Richard - I am a former service user, I am fed up with people putting down those of us who have/had mental health problems, it is time that we should have the chance to not be discriminated against.
I am only sorry that the prize is limited to London - It should be national.
kristina | 19 July 2009
win win winn
Sandra | 19 July 2009
Jon, can I just say the ad is ok, its the illness that is crap.
annabel Rees | 18 July 2009
It would be refreshing to see this taboo
portrayed so frequently as it would on the
back of a bus!
Diana | 18 July 2009
Ok Rob,so you think its a naff ad,pay for time to change to get a better ad out there that delivers the message effectively and I expect no one will complain!
claire king | 18 July 2009
please let this campaign win, its so much more important than breasts on the side of a bus, this world needs to change! it really means something to me as a sufferer of mental health problems that have been going on for 10 years, i have suffered discrimination and prejudism and shame but finally feel like we are turning the corner with mental health support and understanding, which makes mental illness so much easier to cope with. lets keep it going :)
judy | 18 July 2009
Wow what a response - what a powerful ad
vote for change
Jon refocus read the message and take care
Cheryl Ives | 18 July 2009
At last-mental health stigma and discrimination being challenged- and what better way than on the side of a bus which reaches a lot of people and has the advantage of being seen several times on a regular basis. It's well known that messages flashed regularly are subconciously taken on board by the viewer or listener, so to me it seems a psychologically sound method. Well done!.
Kajjie | 18 July 2009
66 comments! More than any other atm, hopefully this means more votes too. The charity ones all have more comments I hope this means a charity one will win.
I don't know why people are complaining about this advert. It gets the message across in big letters. Simple, effective. I don't care about clever things being on buses. I care about useful things being on buses.
Richard | 18 July 2009
I have voted for this, but not because it is the best advert - far from it, it is badly written and poorly designed, but as an ex RMN, now an MHFA Accredited Instructor is a worthwhile cause to promote. Shame the ad cannot be re-written by the experts "Service Users"
Lord Philip | 17 July 2009
must be one of the most creative ways to inform people about mental health issues - gr8 campaign and MIND must be thrilled with the exposure
Kaarina Miles | 17 July 2009
Advertising isn't just about design, it's about words too. Simple words can be hugely effective. Bearing in mind that most advertising is proven to go unnoticed by the public, simplicity is often key. People might not like it because it looks boring, but its effectiveness is in whether it is memorable or not. If it has achieved that, then it's good advertising. I recently got stopped in the street by market researcher who spent 30 minutes going through a flip chart of adverts to ask me if I'd seen them. Answer for most of them: no. What that meant is that I probably had, hundreds of times, but I hadn't taken them in, as they had no meaning to me. Even though something is colourful and appealing and a lot of time been spent on it, if the public doesn't remember it, does that make it good advertising? Of course not. It's failed in its purpose.
As for One in Four. The proof to its success is whether people remember it or not. If they do, then job done. Successful advertising.
Rob | 17 July 2009
Diana,
This isn't about me doing a better ad, it's about a specialist creative advertising agency doing one - and they haven't, it's totally uncreative, boring, unimaginative and not worthy of being in the final of this competition.
That doesn't mean mental health isn't a worthwhile issue - but this isn't a competition for 'best cause', but 'best ad'!
Rob | 17 July 2009
Diana,
This isn't about me doing a better ad, it's about a specialist creative advertising agency doing one - and they haven't, it's totally uncreative, boring, unimaginative and not worthy of being in the final of this competition.
That doesn't mean mental health isn't a worthwhile issue - but this isn't a competition for 'best cause', but 'best ad'!
Diana | 17 July 2009
So,Rob,what ad would you do,if you designed this ad?? Ok 90% of people with mental health are voting because of what they are going through,do an ad for Gary Mckinney the aspergers guy,with mental health difficulties or what?? Think if you could get a better ad with the facts in it?
Rob | 17 July 2009
Anyone else noticed that 90% of the comments are from people banging-on about mental health - no-one is voting for this because of the ad. It sucks.
Lucy Smith | 17 July 2009
We need to get people talking about mental health.
Alexandra Wiggins | 17 July 2009
Time to reach out, time to be reached, time to make a real difference - definately Time To Change
www.tara-business.co.uk
Mary | 16 July 2009
Good strong clear message that is essential to get across. There is still so much ignorance and fear of mental illnesses, which only compounds the appalling pain of those who suffer from them. And yet most of us will experience mental illnes at some time in our lives, either as sufferers ourselves or as friends and relatives of sufferers - it's a normal part of life. Understanding and acceptance of those who suffer can help them to find ways of coping with their difficulties and living happy and productive lives.
Sheila B | 16 July 2009
It is time to change the public perception - they don't know when they will need help themselves.
Sarah H | 16 July 2009
Many people who suffer mental health problems also suffer when not even their own families have any understanding, causing the sufferer to be completely isolated and lonely causing an even bigger risk to themselves. Ive suffered for many years personally so please help to educate the lucky ones who have not yet experienced this pain.
Anita Wilson | 16 July 2009
I have been a mental health carer for 22years, at last a way to bring to the attention of the British public, service users and carers exist, it could be you one day.
Shannon | 16 July 2009
Mental health discrimination is a massive issue and we need a strong campaign to help shift the public's attitude.
christinerobinson | 16 July 2009
We all have mental health, and we need to take good care of it.
Andrew Voyce MA | 16 July 2009
Thanks to Mrs T for closing the asylums - life outside sure beats living in the male dormitory, having regular injections in the backside, and assembling valves in Industrial Therapy. But now we need to move on and play a full part in society without fear of taunts or being left out.
Clive | 16 July 2009
Excellent campaign with a clearly and powerfully put message. How can there be another contender when mental health/ill health is so misunderstood and people with mental health problems are discriminated against and subjected to abuse and violence in London every single day? Do something about it now and make this one the winner!
Clive | 16 July 2009
Excellent campaign with a clearly and powerfully put message. How can there be another contender when mental health/ill health is so misunderstood and people with mental health problems are discriminated against and subjected to abuse and violence in London every single day? Do something about it now and make this one the winner!
ad | 16 July 2009
We all know it's a great cause, but the only debate we're having is whether it's a good ad or not. I work in london every day and until i came to this site i hadn't really noticed or been compelled to do anything by these t-sides. They really are a waste of money and space, and all the worthy comments are giving me a mental health problem.
Vicki E | 16 July 2009
Its direct, clear and truthful - what could be more appropriate? These brave efforts to stop the stigma may not be as popular yet, as some other heavily supported conditions/diseases - with much more 'cute' public personas...so I think the 'artwork' is highly appropriate - to initiate and guide others, you first of all need clarity and distinction in what you are 'advertising' - this advert brilliantly does that.
There is so much confusion, flannel and myth associated with mental illness which has sadly and painfully led to horrific stigma attached to those who suffer.
As such - simplicity in explanation of the cause - is best. This ad does it very well.
Thank you - whoever designed it. x
Rambuie | 16 July 2009
LAY ON, Temporize not! This Campaign is ready to Roll, and God Help anyone or Anything which stands in our way! The Bus company might not accept Change, but the Country is Hungry to transform our lives with a new inclusiveness of the people who live here with neglect, with jaundiced and disparaging attitudes towards us - people bursting to explode upon this tawdry, mealy-mouthed morass of travesty perpetrated by the entrenched media set to thwart our Ambitions to play a part in our communities on our own terms. NEVER AGAIN will we be the social Pariahs or scape-goats for this sick society! THE TIMES THEY ARE A-CHANGING.
Kate | 16 July 2009
But its not about the ad being creative, its about which one clearly states the purpose of the campaign, I quote the top of the voting area
"Now you can vote for 50% of the winning ad by placing your daily vote for the creative that has clearly states the purpose of the campaign and makes an impact on the high street."
So all of you who are saying its unimaginitive need to look at the brief again. Its a great cause and a great advert it clearly states the purpose of the campaign and it really makes people aware of what is trying to be achieved. I think that its the best and should win.
Kit | 16 July 2009
I salute the use of a bus for this ad - because buses are widely seen. It is true that 1 in 4 people suffer from mental health problems and we all need reassurance that we can be authentic about problems we have or are experiencing.
Mohammed | 16 July 2009
Mental hralth is a healthy a healthy reaction to unhealthy actions of selfish and ignorant people.
Claire | 16 July 2009
The adverts are the competition. But the effect of winning is that the ad - and therefore the cause - gets out there. The ads are all much of a muchness (space issue?), but this cause has to be worth backing.
L reid | 16 July 2009
The time for change message highlights the importance of awareness of mental illness and the stigma attached to it. It is time for a change lets do something about it.
Abdul | 16 July 2009
Stigmatisation is the biggest stambling block on the way to recovery for people with mental health difficulties. The greatest way to deal with this problem is my changing peoples' believes and thoughts about mental illness, which will inturn change the way the general public feel about mental illness which would lead to change of behaviour- change of attitudes towards mental illnes. Message on the bus in London would be the most fantastic way of getting this message to people all over the world because London is a place visited by people from all over the world. Let us go for it.
Sarah | 16 July 2009
I'm a copywriter and a sufferer of mental health problems. I think the message alone makes this campaign incredibly strong. Maybe there are punchier ways to do it, but it still beats the pants off anything else in this contest, simply because the issue is so central to people's lives, and let's face it - hasn't been given nearly enough coverage.
Sarah | 16 July 2009
As much as I hate to admit it Tim does have a point. I am a supporter of the Time to Change campaign, but he's right, this competition is about creative advertising not which is the best cause, and actually for the bus advert they could have had something like, 1/4 of the people on this bus will have a mental health problem, or like he says, In in 4 buses will arrive after the other 3, In in 4 people will have a mental health problem.
If I had created one of the other advertising campaigns that is in fact a really clever advert and I lost out because people gave the sympathy vote to another advert, I think I'd be a bit miffed to say the least.
Time to Change is an amazing cause and is long overdue and I, as a mental health service user am behind it 100%, but this competition is an advertising competition.
georgina | 16 July 2009
The only way to stamp out stigma is to educate the public, link with mental health services for change within Yes - Time for a change in peoples mind set. keep up the good work!
J | 15 July 2009
No one choices to have any level of mental health problem, what the cause.
But everyone deserves the right to be treated properly. Anything that makes more people understand that we don't just to pull our socks up or that we are infectious. Can only be a good thing.
jenny | 15 July 2009
I'm a sufferer and am trying to beat depression and more recently anxiety too. It is a hidden silent illness that I am happy to shout about because I believe that the more people realise and understand how awful suffering with depression can be, the more help people can get and then those hopefully will be able and want to pass on their knowledge and support from their experience to help others. We are all individual, unique people yet on this subject my personal opinion is that we should all stand together and I hope that even if the advert doesn't win those who have commented on this site can go onwards themselves to make a difference, even if it's just to help one person.
It's about time to change.
Suzybear | 15 July 2009
This campaign is so long overdue...
This certainly helps to help eliminate the stigma & negativity of mental health, we need this message to be put out there, not before time!!!!
Cre8ive | 15 July 2009
Mental health problems are not always seen, unlike a broken leg for example.
Mental health problems are not known about by EVERYBODY. This ad needs to be bold, simple, quickly understood and to the point.
A picture may not neccesarily have achieved that.
The bold type, use of two colours on white, simple and to the point language does this effectively enabling shoppers to subconciously log the message in their brains.
It is not pretentious, threatening or gruesome - where an image can be.
I believe it is suitable for the cause and the location displayed.
I am a successful graphic designer with a mental health illness.
michelle murray | 15 July 2009
Its need to be advertised so the government can provide extra support and the mental illness should be made more aware now the recession is on? and to note we are fighting back for our people and not ignored.and everybody deserve the same equal rights.
Lynsey | 15 July 2009
Surely the point of the advert is to get people talking. Adverts are subjective, what I like you may hate and vice versa. I love the fact some of you are taking the time to debate the creativity. The agency's intention has been successful - you have seen, remembered and commented on the advert. Probably told someone even if you think it's unimaginative. That person is now aware of the campaign, of Rethink, of its aims. That's good. That's progress. Ignorance is bliss but knowledge is power!
Facts aren't the most interesting ad agreed, but they make us think. 1 in 3 will have cancer, 1 in 4 suffer from mental health problems ... thought-provoking at the very least me thinks.
John | 15 July 2009
Already a winner! regardless of the result.
Evoking thought and comments in an open
forum.Now we have your attention!
ad | 15 July 2009
Surely there was a more powerful way to get this incredibly important message across. The charity paid the agency for this, the agency got paid for this. Creativity isn't all slick imagery and emotional blackmail. Creativity is getting bang for the clients buck, and if this is the most bang you can get from a bus-side, it can't be a very useful space.
Paul | 15 July 2009
Pleased to see alot of positve comments, alas a small proportion serve to highlight the ignorance that remains.
It is a creative campaign, and on that note some of the most creative people I admire have had mental health issues. It gets my vote.
brian roscoe | 15 July 2009
Our group, dual diagnosis, has been formed to challenge stigma. We try simply to allow members to regain their self esteem and to return to the main stream of life.
Leesa | 15 July 2009
This is a great advert! Bold, clear, simple & informative. How refreshing! I'm sick of the gimmicks inherent in advertising. We're so bombarded with slick imagery, emotional blackmail and creative talent used to promote utter rubbish. When do you ever see advertising that says something positive & life-enhancing? This is a breath of fresh air, creatively & fundamentally. Depression is still so taboo and receives zero positive coverage in our media or advertising - this deserves to win on so many levels. It really is Time for Change.
maria whiteley | 15 July 2009
Lets do whatever it takes, we all want to move on don't we?!
Anna S | 15 July 2009
I hope this campaign will dispel the myths associated with people who have mental health problems once and for all!
Keith | 15 July 2009
It is time to change peoples' attitudes. I think we all know someone who has had some difficulty in their life and have found it hard to cope. Live and let live is my mantra. You never know when you might want some help and support. This looks like a great campaign which invites the whole community to get involved and connect. Good luck - I for one hope you win!
Jess | 15 July 2009
Regardless of whether it is an eye-catching ad, if it just makes one person question the way they think about people with mental health problems, then it has achieved something.
Lee-Aye | 14 July 2009
Hey guys. This ad comes in two parts, one bus side says 'Myth: Mental Health Problems are rare' and the other side says 'Fact: Mental health problems affect one in four people'. It's great!
Jo | 14 July 2009
Straightforward ad. Great stuff!
Its strength lies in its simplicity.
In this era of credit, greed and materialism, people will feel hop[eful that social advertising is re-addresing private corporately dominated space. That in itself will aid mental health. Go for it Time to Change!
Tim | 14 July 2009
Kim - you just don't get it do you?
I understand that there is a need for raising awareness of mental health issues, but there are lots of causes looking to increase awareness - having 'a good cause' isn't the same thing as having a clever ad.
The point of this competition is to see innovative creative use of bus ad space - and this ad had absolutely zero innovation; it's basically a campaign name in big letters.
Kim | 14 July 2009
Sorry correction - I mean the quote you used*
Kim | 14 July 2009
Tim - Your stating that mental health issues are rare shows exactly why this awareness campaign exists. It is extremely common - 1 in 4 people will suffer some form of mental health problem in their lifetime and lack of awareness prevents them from getting the support they need. Think of how many people you know. It is all over the place but negative reactions to them cause people to keep them to themselves, and this includes depression.
sarah | 14 July 2009
Stigma! the services users Achillies heel : ( stamp it out and service users have of a real equal opportunity.
Tim | 14 July 2009
Abi & Katie - but why on a bus, there is no connection? What about:
What's the real mythe?
You wait for two buses, then two come along at once
Mental Health problems are very rare
That took me 2 mins to think of - at least there is a connection?
Katie | 14 July 2009
I agree with Abi M. It's upfront and straight-talking, and gets a traditionally taboo issue right out there onto the streets and into the open.
Abi M | 14 July 2009
I like it! It looks like a public service announcement, in the place where we're usually being sold stuff...which I guess we are in a way - important health info, no? I'd like to see this sail past as I'm waiting for my bus!
Tim | 14 July 2009
Just because it's a good cause, doesn't mean it's a good ad; where is the link to this being a bus ad? There is none. Boring, unimaginative creative.
There is a homeless bus ad that IS creative - so if your looking for a good cause, vote for that.
Diana | 14 July 2009
For all those negative souls out there,we who have mental health problems,have a chemical imbalance,just as epilepsy and diabetes,yet the affects can be damaging,and yet its ok to be epeletic or diabetic?? so wrong,time to change,esp to jon who thinks it s not a great idea??
kristina | 14 July 2009
this needs to gt through, i and millions of others have lost or nearly lost their lives through a mental illness which is not their fault
Robert G Thomas | 14 July 2009
Nicky, people shouldn't vote for the poster because they have had a mental health problems, but because it's a brilliant creative ad (which this sadly isn't).
Dee | 13 July 2009
Jon you're a stuck up prat! I pity you for your arrogance
Emma M | 13 July 2009
I in 4 people will experience mental illness at some point in their lives.Yet it is really difficult for people to admit to as it still has very negative associations . This campaign helps to address that negativity. This will enable people to feel less stigmatised and look for the vital support that is needed and can save lives !
Nicky | 13 July 2009
Everyone who has experienced depression should vote for this... It's about time mental health charities and organisations were recognised for their great input in to the community.
Diana Price | 13 July 2009
It has to be eyecatching,and start people thinking,which is great,esp as its nice,big advert
jon | 13 July 2009
Long copy argument on a bus side - nice thinking. Complete waste of a good cause's money. And a crap ad to boot. The only people voting for this are the charity or its supporters.
jam | 13 July 2009
Myth: This deserves to be a finalist!
Sarah A | 13 July 2009
A message that needs to be gotten out to everyone!
nat | 13 July 2009
Com'on! Let's Time To Change message reach every person and every street!