The Grand Prix winner!

UK Creative Challenge

The 2009 Creative Challenge finally came to an end after an intensive two week online consumer vote and a live judging event in the grounds of Battersea Park.

CHI & Partners have been crowned the winner with their creative for Anchor Butter. The ad will now run live on the streets of London later on this year.

Below is the placement of all the finalists when the online vote was combined with the overall judge’s vote.

Thanks to all who have taken part and congratulations to CHI.


8th
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Saatchi & Saatchi for T-Mobile - T-Side

Client Comment: Howard Green, Copywriter for the Project, Saatchi & Saatchi

The brief was to promote T-Mobile's 'double your credit when you top up £10' offer on bus T-sides. Our solution was to add the image of a second driver directly behind the real one to make people think they were literally 'seeing double'.

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Monk | 14 July 2009

This one's OK but I know Saatchi's could do better. Of the few creative advertising agencies used all did a bad job (non worth voting for). Next year CBS try Mother, BMB, BBH, Fallon, Wieden, St Lukes, AMV. And how about a few of the newer shops, Adam & Eve, Creative Orchestra, Droga 5 and that one that just launched I can't think of the name of. I think KK now have an office here too. Another alternative, partner with D&AD Student Awards.


Comment

Robert G Thomas | 14 July 2009

An old idea but marginally better than the rest. Overall all the entries are below standards, poor CBS, how embarassing. Maybe next year they'll pick some better agencies.


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J Cawkhill | 13 July 2009

It's surprising how many women drive buses these days.


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fender | 13 July 2009

Kind of works as long as the driver never changes shifts.


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Jon | 13 July 2009

The only entry here that's half way good. I'd notice this if it drove past, and the point it makes is relevant. Makes the other dross look even worse.


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