London Creative Challenge

UK Creative Challenge

The challenge has been completed.

Every two weeks a creative agency took to the streets of London and showcased their best creative work on 50 Supersides and 50 T-Sides. Each fortnight the work was featured in Campaign and you got the chance to vote for the creative you wanted to win a place in the Grand Prix. The finalists have now been chosen and in July the Grand Prix will take place.

The agencies and clients competing in the Grand Prix are:

  • CHI & Partners - Anchor Butter
  • Cowan Group - Travel Alberta
  • VCCP - Texaco with Hector
  • Nexus/H - Suzuki
  • MCBD - Time to Change
  • Toucan - Ocean Spray
  • Sell Sell - Crisis
  • Saatchi & Saatchi - T-Mobile
  • Haygarth - Majestic Wine
  • The Union - Visit Scotland

In addition the winning creative from the wild card round and the regional challenge will also join the above finalists.

On the 13th July voting will commence once again and you can decide which creative is the worthy winner of the 2009 Creative Challenge.

Winning Creative From CHI & Partners


33%
of vote
Enlarge Entry

Anchor - T-Side

Client Comment: Becky Wakeling, Marketing Manager, Lastminute.com

I love this ad! What a great way to promote their product, it will certainly bring a smile to people's faces as it travels past them on the high street. The whole concept works really well with buses which are seen constantly in urban areas when we are all wishing we could roam free!

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25%
of vote
Enlarge Entry

Anchor - Superside

Client Comment: Dean Griffiths, Head of Media, Dewynters

This is a really fun advert! It communicates the brand message and gives the product a personality that will differentiate it from its competitive set. With longer days and the onset of summer this ad will without a doubt achieve cut through on the high street and attract consumers when they are in the right place and mindset to respond and act on the ad.

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