London Creative Challenge

UK Creative Challenge

The challenge has been completed.

Every two weeks a creative agency took to the streets of London and showcased their best creative work on 50 Supersides and 50 T-Sides. Each fortnight the work was featured in Campaign and you got the chance to vote for the creative you wanted to win a place in the Grand Prix. The finalists have now been chosen and in July the Grand Prix will take place.

The agencies and clients competing in the Grand Prix are:

  • CHI & Partners - Anchor Butter
  • Cowan Group - Travel Alberta
  • VCCP - Texaco with Hector
  • Nexus/H - Suzuki
  • MCBD - Time to Change
  • Toucan - Ocean Spray
  • Sell Sell - Crisis
  • Saatchi & Saatchi - T-Mobile
  • Haygarth - Majestic Wine
  • The Union - Visit Scotland

In addition the winning creative from the wild card round and the regional challenge will also join the above finalists.

On the 13th July voting will commence once again and you can decide which creative is the worthy winner of the 2009 Creative Challenge.

Winning Creative From Cowan Group


29%
of vote
Enlarge Entry

Alberta - Superside

Client Comment: Tom Parker, Account Manager

This is a really unusual advert. It would definitely catch my attention as it?s not something you are used to seeing on the side of a bus and the cryptic messaging makes me want to find more out about Joe?s campaign. The website could do with being a little bigger, but I guess you see it lots of times on different buses you are more likely to remember it!

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14%
of vote
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Game on Bingo - Superside

Client Comment: Dean Griffiths, Head of Media, Dewynters

A very colourful and eye catching campaign that uses the whole of the superside to great effect. The creative offers great standout and cleverly relates the transport element to the advertising message

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7%
of vote
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Game on Bingo - T-Side

Client Comment: Becky Wakeling, Marketing Manager, Lastminute.com

The creative execution ties in nicely with the medium by using a relevant headline to communicate the excitement of gambling. With online gambling set to enjoy huge growth in 2009 this campaign would be a great way to reach a mass audience when they are in the right mindset to influence their behaviour and push them online!

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