London Creative Challenge

UK Creative Challenge

The challenge has been completed.

Every two weeks a creative agency took to the streets of London and showcased their best creative work on 50 Supersides and 50 T-Sides. Each fortnight the work was featured in Campaign and you got the chance to vote for the creative you wanted to win a place in the Grand Prix. The finalists have now been chosen and in July the Grand Prix will take place.

The agencies and clients competing in the Grand Prix are:

  • CHI & Partners - Anchor Butter
  • Cowan Group - Travel Alberta
  • VCCP - Texaco with Hector
  • Nexus/H - Suzuki
  • MCBD - Time to Change
  • Toucan - Ocean Spray
  • Sell Sell - Crisis
  • Saatchi & Saatchi - T-Mobile
  • Haygarth - Majestic Wine
  • The Union - Visit Scotland

In addition the winning creative from the wild card round and the regional challenge will also join the above finalists.

On the 13th July voting will commence once again and you can decide which creative is the worthy winner of the 2009 Creative Challenge.

Winning Creative From Euro RSCG


17%
of vote
Enlarge Entry

Nicotinell T-Side

Client Comment: Claire Eva, Marketing Manager The Tate

It's a clean and clear message using a light-hearted tone. The twist on the nursery song means that you'll be walking around London singing it all day, which could do your head in after a while!

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14%
of vote
Enlarge Entry

Nicotinell Superside

Client Comment: Katie Lorn, Art Student

I think smokers will identify with this ad straight away having attempted to give up time and time again. It shows that Nicotinell know their audience well and uses this knowledge of their habits to link into the media.

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9%
of vote
Enlarge Entry

Nicotinell Superside

Client Comment: Dean Griffiths, Head of Media, Dewynters

An inventive strap line that slickly uses the analogy of the negative consequences of traffic and smoking emissions. A considered and impressive piece of creative which is directly related to the medium on which it appears.

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