London Creative Challenge
The challenge has been completed.
Every two weeks a creative agency took to the streets of London and showcased their best creative work on 50 Supersides and 50 T-Sides. Each fortnight the work was featured in Campaign and you got the chance to vote for the creative you wanted to win a place in the Grand Prix. The finalists have now been chosen and in July the Grand Prix will take place.
The agencies and clients competing in the Grand Prix are:
- CHI & Partners - Anchor Butter
- Cowan Group - Travel Alberta
- VCCP - Texaco with Hector
- Nexus/H - Suzuki
- MCBD - Time to Change
- Toucan - Ocean Spray
- Sell Sell - Crisis
- Saatchi & Saatchi - T-Mobile
- Haygarth - Majestic Wine
- The Union - Visit Scotland
In addition the winning creative from the wild card round and the regional challenge will also join the above finalists.
On the 13th July voting will commence once again and you can decide which creative is the worthy winner of the 2009 Creative Challenge.
Winning Creative From Nexus/H
of vote
Kobayashi Healthcare - T-Side
Client Comment: Dean Griffiths, Head of Media, Dewynters
This execution demonstrates how, when done well, the use of blank space is extremely effective. The fact that there is so much white space on the side of a bus draws the eye to the creative and ultimately to the advertising proposition.
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of vote
Callaway Golf - T-Side
Client Comment: Claire Eva, Head of Marketing, Tate
This is a strong, arresting creative with the ball practically popping out of the side of the bus. Golf doesn't really do it for me but I know a few men in Odyssey's target market who will start salivating at the sight of that perfect green. They certainly know their audience.
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of vote
Callaway Golf - Superside
Client Comment: Bill Eastwood, Retired Interior Designer
Not being a golfer myself I am not familiar with the brand, but this creative definitely creates an impact, with the product appearing to smash through the bus clearly demonstrating its strength and durability.
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Winners so far
Currently this entry has votes
To make sure your favourite wins come back tomorrow and vote again! In fact why not send it round to all your friends and get them voting as well?
Who won? It's all here.
When each agency has taken their turn on the streets the winning creative will automatically be entered into the Grand Prix along with the winning Wild Card entry.
This is when the competition really gets started as the agencies go head to head to win the 2009 London Creative Challenge. The winning ad is in your hands. The vote off will see each creative take to the streets for the last time and voting taking place right here!
This is when the competition really gets started as the winners take to the streets of London for the very last time, joined by the winner from the Wild Card and Regional Creative Challenge. The public vote will determine the top four designs with our panel of creative experts selecting the overall winner of the London Creative Challenge 2009.
Want to be there on the night? Email Laura to request an invite. Just say how many people you want to come along, a contact name and number and the name of your company and you will get put on the guest list!
If you have any questions about the UK Creative Challenge, please contact Laura Wilson
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Happy Voting!