London Creative Challenge

UK Creative Challenge

The challenge has been completed.

Every two weeks a creative agency took to the streets of London and showcased their best creative work on 50 Supersides and 50 T-Sides. Each fortnight the work was featured in Campaign and you got the chance to vote for the creative you wanted to win a place in the Grand Prix. The finalists have now been chosen and in July the Grand Prix will take place.

The agencies and clients competing in the Grand Prix are:

  • CHI & Partners - Anchor Butter
  • Cowan Group - Travel Alberta
  • VCCP - Texaco with Hector
  • Nexus/H - Suzuki
  • MCBD - Time to Change
  • Toucan - Ocean Spray
  • Sell Sell - Crisis
  • Saatchi & Saatchi - T-Mobile
  • Haygarth - Majestic Wine
  • The Union - Visit Scotland

In addition the winning creative from the wild card round and the regional challenge will also join the above finalists.

On the 13th July voting will commence once again and you can decide which creative is the worthy winner of the 2009 Creative Challenge.

Winning Creative From MCBD


16%
of vote
Enlarge Entry

Time to Change

Client Comment: Fran Johnson, Pharmacist

The wording is confrontational and the black and white in contrast to the red of the bus it is unavoidable to your line of vision. I guess the black and white is meant to symbolise the black and white way in which we think about mental illness. This is a clever design and makes you think.

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11%
of vote
Enlarge Entry

Time to Change

Client Comment: Dean Griffiths, Head of Media, Dewynters

An innovative and adroit use of bus advertising. The copy on the Superside and T-Side works individually, which is important, but the impact of the advertising message is greatly enhanced through the display of both executions.

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