London Creative Challenge

UK Creative Challenge

The challenge has been completed.

Every two weeks a creative agency took to the streets of London and showcased their best creative work on 50 Supersides and 50 T-Sides. Each fortnight the work was featured in Campaign and you got the chance to vote for the creative you wanted to win a place in the Grand Prix. The finalists have now been chosen and in July the Grand Prix will take place.

The agencies and clients competing in the Grand Prix are:

  • CHI & Partners - Anchor Butter
  • Cowan Group - Travel Alberta
  • VCCP - Texaco with Hector
  • Nexus/H - Suzuki
  • MCBD - Time to Change
  • Toucan - Ocean Spray
  • Sell Sell - Crisis
  • Saatchi & Saatchi - T-Mobile
  • Haygarth - Majestic Wine
  • The Union - Visit Scotland

In addition the winning creative from the wild card round and the regional challenge will also join the above finalists.

On the 13th July voting will commence once again and you can decide which creative is the worthy winner of the 2009 Creative Challenge.

Winning Creative From Saatchi & Saatchi


7%
of vote
Enlarge Entry

T-Mobile (T-Side)

Client Comment: Chris Soanes, Physiotherapist

I love this concept, it?s such a clever idea and great use of the space. At first glance it really confused me, which made me really stare at it more closely to understand what was going on and why there were 2 drivers.

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4%
of vote
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T-Mobile (Superside)

Client Comment: Becky Wakeling, Marketing Manager, Lastminute.com

This is a really simple execution but is really effective. The eye catching design will really captivate people on the high street. For something so simple this is very effective and a great way to tie in the product with the media

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2%
of vote
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T-Mobile (Superside)

Client Comment: Claire Eva, Head of Marketing, Tate

I love the optical illusion of the double wheels and the bus driving above your head - it's really unusual and brings the strapline to life. The hot pink next to the bus red does weird things with your head too, making it all the more eye-catching.

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