London Creative Challenge

UK Creative Challenge

The challenge has been completed.

Every two weeks a creative agency took to the streets of London and showcased their best creative work on 50 Supersides and 50 T-Sides. Each fortnight the work was featured in Campaign and you got the chance to vote for the creative you wanted to win a place in the Grand Prix. The finalists have now been chosen and in July the Grand Prix will take place.

The agencies and clients competing in the Grand Prix are:

  • CHI & Partners - Anchor Butter
  • Cowan Group - Travel Alberta
  • VCCP - Texaco with Hector
  • Nexus/H - Suzuki
  • MCBD - Time to Change
  • Toucan - Ocean Spray
  • Sell Sell - Crisis
  • Saatchi & Saatchi - T-Mobile
  • Haygarth - Majestic Wine
  • The Union - Visit Scotland

In addition the winning creative from the wild card round and the regional challenge will also join the above finalists.

On the 13th July voting will commence once again and you can decide which creative is the worthy winner of the 2009 Creative Challenge.

Winning Creative From Haygarth agency


19%
of vote
Enlarge Entry

Sharwood's - Superside

Client Comment: Karin Konradova, Hospital Administrator

I really like how the creative on this entry is warm and glowing, enticing your eye away from the gloomy weather at this time of year, whilst being and timely and relevant with the current Chinese New Year. It has a mysterious and inviting edge. I like it.

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17%
of vote
Enlarge Entry

Sharwood's - T-Side

Client Comment: Becky Wakeling, Marketing Manager, Lastminute.com

This creative says to me that Sharwood's is authentic, a real taste of Chinese heritage! I love the use of the jars as lamps and the black background against the red bus. Was there a glow in the dark version? Now that would have been cool!

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5%
of vote
Enlarge Entry

Majestic - Superside

Client Comment: Dean Griffiths, Head of Media, Dewynters

An inventive piece of copy which uses the medium very well and demonstrates how a quite complicated advertising proposition can be delivered on a superside.

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