The Grand Prix winner!
The 2009 Creative Challenge finally came to an end after an intensive two week online consumer vote and a live judging event in the grounds of Battersea Park.
CHI & Partners have been crowned the winner with their creative for Anchor Butter. The ad will now run live on the streets of London later on this year.
Below is the placement of all the finalists when the online vote was combined with the overall judge’s vote.
Thanks to all who have taken part and congratulations to CHI.
CHI & Partners for Anchor - T-Side
Client Comment: Mike Walker, Senior Brand Manager
Anchor butter is made by cows that are free to roam all year round, so what better way to communicate this message than bringing a slice of Anchor's free range pastures to the urban consumer. Bold headlines and playful visuals use the outdoor medium perfectly to convey this simple product truth.
13 Comments View All
Regional winner. RBH for Freya Lingerie (Eveden) - T-Side
Client Comment: Mike Kalin and Stuart Jackson, Creative Heads
Our T-side communicates a clear product benefit in a way that relates to the medium. There's more room up top because the bras are available in larger sizes. There's also a certain cheekiness to the line that fits in with Freya's fun, lively personality. Like the brand, it's bold, bright and doesn't take itself too seriously.
24 Comments View All
Wild card winner. Bluefrog for The Prostate Cancer Charity - T-Side.
Client Comment: Felix Davey & Tom Fincham
Prostate cancer is the most common cancer in men in the UK. It kills one man every hour. We wanted to use a very public space to draw attention to this mysterious gland, and to highlight one of the early symptoms of a dangerous disease. Making a connection between dashing for the loo and running for the bus will, we hope, make more men stop, read and get a check-up.
80 Comments View All
Sell Sell for Crisis - Superside
Client Comment: Andy Palmer, the Sell! Sell! Managing Director
Recession. It's a word that's hardly been out of the news for the last twelve months. Yet despite this, media attention has tended to focus on the actions of greedy, incompetent bankers rather than on the terrible impact that recession has had on many people's lives. The economy in recession has forced thousands of people on a journey which has left them unemployed and unable to keep up their mortgage payments. This has led to a dramatic rise in the number of houses being repossessed, ultimately making thousands of people homeless. What better way than on the side of a big, red London bus to boldly and very publicly highlight this problem on behalf of Crisis who want to put an end to homelessness?
77 Comments View All
Euro RSCG for Nicotinell - T-Side
Client Comment: Fabio Ruffet, global account director. Euro RSCG
Giving up smoking can be one of the hardest things to achieve. The intention of this campaign was to show that even difficult things can be made to happen if approached with a more positive outlook. With that in mind, Nicotinell is the only brand that understands how smokers feel and supports them not only with leading smoking cessation products, but also in the way it encourages them; 'a laugh for a smoke'.
6 Comments View All
Haygarth for Majestic Wine - T-Side
Client Comment: Alan Grové, Associate Creative Director, Haygarth
Majestic deliver promptly, for free and by the 12 bottle case. The side of a bus seemed the perfect place to highlight this offer using a positive spin on the time-honoured British adage, 'you wait ages for a bus, and then two come along at once'.
12 Comments View All
MCBD for Time to Change - T-Side
Client Comment: Charlie Byron, Account Director
Stigma and discrimination still have a huge impact on the lives of people with mental health problems, even though one in four of us will experience a problem at some time in our lives. The Time to Change campaign aims to tackle this last great taboo head on.
92 Comments View All
Saatchi & Saatchi for T-Mobile - T-Side
Client Comment: Howard Green, Copywriter for the Project, Saatchi & Saatchi
The brief was to promote T-Mobile's 'double your credit when you top up £10' offer on bus T-sides. Our solution was to add the image of a second driver directly behind the real one to make people think they were literally 'seeing double'.
5 Comments View All
Union for Visit Scotland - T-Side
Client Comment: Heather Hughes, Copywriter, Union
The inspiration for the ad was the bus itself. By using the emergency window on the bus, we playfully linked the emergency exit with escaping to Scotland. We also wanted to play with the contrast of the bus driving around bustling London with the thought of escaping to a tranquil Scottish destination.
4 Comments View All
Nexus/H for Suzuki GB - Superside
Client Comment: Tamsin Garbutt, Copywriter & Shelly Coyle, Art Director. Nexus/H
The Suzuki Splash 'Fits your life' campaign was designed to highlight the benefits of a compact city car that can fit easily into everyday life. At first the bus side appears to show a destination, but a second glance reveals the humorous message of how the Splash can benefit drivers in the busy London traffic.
11 Comments View All
To make sure your favourite wins come back tomorrow and vote again! In fact why not send it round to all your friends and get them voting as well?
Who won? It's all here.
When each agency has taken their turn on the streets the winning creative will automatically be entered into the Grand Prix along with the winning Wild Card entry.
This is when the competition really gets started as the agencies go head to head to win the 2009 London Creative Challenge. The winning ad is in your hands. The vote off will see each creative take to the streets for the last time and voting taking place right here!
This is when the competition really gets started as the winners take to the streets of London for the very last time, joined by the winner from the Wild Card and Regional Creative Challenge. The public vote will determine the top four designs with our panel of creative experts selecting the overall winner of the London Creative Challenge 2009.
Want to be there on the night? Email Laura to request an invite. Just say how many people you want to come along, a contact name and number and the name of your company and you will get put on the guest list!
If you have any questions about the UK Creative Challenge, please contact Kayt Mann
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Happy Voting!